Lynton Crosby

Crosby started his career in 1976 as a market analyst with Golden Fleece Petroleum. He then moved into politics as a research assistant in 1978 for Senator Baden Teague. In 1980, Crosby became executive assistant to Harold Allison, then Minister of Education and Aboriginal Affairs. Crosby became executive assistant to Martin Cameron in 1992, then Leader of the Opposition in the South Australian Legislative Council. Between 1986 and 1991, Crosby held a number of corporate affairs positions in the Australian private sector.

At the 1982 South Australian election, Crosby unsuccessfully ran for the Liberals in the House of Assembly seat of Norwood. Suffering a 9.2 percent two-party swing compared to the statewide swing of 5.9 percent, he later joked that he "turned a marginal Labor seat into a safe Labor seat after campaigning there."[8]

In 1991, Crosby became state director for the Queensland division of the Liberal Party of Australia, and in 1994 the party's deputy federal director. He served under federal director Andrew Robb, until replacing him as federal director of the Liberal Party in May 1997. Crosby served as campaign director for the party at the 1996, 1998, 2001, and 2004 federal elections. In 1998, the government won with marginal seats (swing seats) targeted by Crosby. The election saw the smallest two-party-preferred margin win since 1949 estimates, on 49.02 percent.

In 2002, Crosby established an election consulting firm, the Crosby Textor Group (now C|T Group), with an associate, Mark Textor. As a result, he left his position with the Liberal Party. Crosby was also involved in setting up CT Financial, an investor relations and financial communications specialist consultancy, in 2006.

Crosby managed the Conservative Party's 2005 United Kingdom general election campaign, but was unable to help leader Michael Howard defeat the incumbent Prime Minister Tony Blair.[8] During Crosby's time as campaign manager, the Conservative used attention grabbing slogans such as "It's Not Racist to Impose Limits on Immigration" and "How Would You Feel if a Bloke on Early Release Attacked Your Daughter?"[8]

Crosby was also appointed to run Conservative Boris Johnson's successful 2008 London mayoral election campaign, at a cost to the party of £140,000 for four months of work.[9]

In March 2009, it was announced that Crosby would direct the Europe-wide Libertas campaign for the June 2009 European Parliament elections.[10] Despite running 600 candidates, the movement only managed to get one MEP elected, and folded shortly after.[11]

In November 2012, Crosby sued Mike Kelly, an Australian parliamentary secretary for defence, for libel for alleging on Twitter that Crosby had used push polling.[12]

In July 2013, following the government's rejection of a plan to remove branding from cigarette packets, British Prime Minister David Cameron was urged by Liberal Democrat members of the governing coalition to sack Crosby as his chief election strategist because of Crosby's connection to the tobacco industry.[13] Liberal Democrat MP Paul Burstow was quoted as saying: "Lynton Crosby cannot remain at the heart of government while he is also serving the interests of the tobacco industry. If he does not go, the Prime Minister should sack him."[13] In July 2013, it was reported in The Guardian and elsewhere that Crosby Textor, the company which he co-founded (which is known as CTF Partners in the UK) had advised private healthcare providers on how to exploit perceived "failings" in the National Health Service in 2010. Crosby issued The Guardian with a legal challenge over their reporting.[14] The issue resurfaced in mainstream news sources a few days before the 2015 UK general election.[15][16]

In 2014, it was revealed that having been hired in 2012 by Philip Morris International, maker of Marlboro cigarettes, Crosby lobbied Lord Marland, then parliamentary undersecretary for intellectual property and a former Conservative party treasurer, to oppose the introduction of plain packaging on cigarettes.[17] This revelation came in papers released under the Freedom of Information Act by the Intellectual Property Office.[17] According to investigative journalist Nicky Hager, Crosby was an adviser to the former Prime Minister of New Zealand, John Key.[18]

During the 2015 Sri Lankan parliamentary election, Crosby was an advisor to incumbent Prime Minister Ranil Wickremesinghe, whose United National Front captured a plurality of seats and formed a governing coalition along with President Maithripala Sirisena's Sri Lanka Freedom Party.[19] The campaign featured widespread adverts that contrasted "good governance" offered by the incumbent Prime Minister with the "jungle law" of former President Mahinda Rajapaksa, whose ten-year rule was marked by family corruption and strident nationalism after the 2009 defeat of the Tamil Tigers.[19] In September, Canadian press linked Crosby to the Canadian Conservative Party, with reports suggesting he was working as a strategist during the election.[20] Both Crosby and his partner rejected claims Crosby or anyone at CT Group was involved in the Canadian election.[21]

In December 2015, it was announced that Crosby was to be included in the Queen's New Year Honours list and would receive his knighthood for his political services.[22] Members of the Labour party were critical of the move,[23] with opposition leader Jeremy Corbyn even threatening to overhaul the British honours system if he was ever elected.[24]

After the European Union referendum of 2016 had been won by Leave, led by Johnson and Michael Gove, David Cameron resigned as party leader and Gove told Johnson he would support him for the leadership. Johnson at once launched a leadership campaign, which was run by Crosby and Ben Wallace. However, a week later, on 30 June 2016, Gove announced that he was running himself, and Johnson withdrew.[25]

In April 2017, Prime Minister Theresa May announced that Crosby would play a leading role in the Conservatives' campaign for the 2017 general election, which May had called early.[26] May failed to secure an outright Conservative majority and author Hannah Jane described Crosby as running a "disastrous, horrendously negative campaign".[27]

On 3 October 2017, during the Conservative Party Conference, it was reported that Amber Rudd had hired Crosby, amid speculation that she was planning to launch a bid for leadership of the party.[28][29]

In 2018, Crosby allegedly contacted Boris Johnson in an attempt to force a leadership battle against Prime Minister Theresa May in order to "destroy" her flagship Brexit policy, which he viewed as a betrayal of the Brexit voters. It has also been suggested by the press that his opposition to Theresa May's deal was "revenge" for Theresa May blaming her losses at the 2017 general election on him.[30][31]

In 2019, The Guardian announced it had seen documents revealing that multiple outwardly independent groups behind adverts on Facebook promoting a hard Brexit are administrated by employees of Lynton Crosby's lobbying firm, CTF Partners.[32]

In a 2013 article for The Daily Telegraph, Boris Johnson noted that one of Crosby's tactics when losing an argument because the facts did not support him was to do the equivalent of "throwing a dead cat on the table", by bringing up a new issue that drew widespread attention from the populace, forcing opponents to also talk about the new issue instead of the previous issue.[34] According to the Guardian, Michael Fallon was the implementer of the strategy in the 2015 when he accused Ed Miliband of preparing to drop Trident as part of a deal with the Scottish National Party at a moment when the Labour party were starting to pull ahead in the polls.[35]