Sissy-Boy

Sissy-Boy, founded in 1982,[1] is a Dutch high street clothing and accessories chain with over 45 stores in the Netherlands, Belgium, and Luxembourg.

For the pejorative term, see Sissy.

Merchandise
Sissy-Boy store inside the Hoog Catharijne shopping center, Utrecht

Besides clothes (for what is described as an "upscale" audience),[2] the stores sell household textiles, such as drapes and curtains.[3] After management realized that customers were often interested in the furniture in the stores, they started selling that too.[4] Clothes and fabrics are designed in-house.[5]

The company designs and sells tricot dresses with flower prints, based on the 1970s era wrap dress first designed by Diane von Fürstenberg, and reintroduced in the 1990s. In addition to their own designs, Sissy-Boy also sells tricot dresses by King Louie.[6]

History

As of 2008, there were over thirty Sissy-Boy stores in the Netherlands, and one was opened in Antwerp, Belgium,[7] in the summer of 2009.[8] The company opened a "concept store" on the KNSM Island.[9]

The company was bought by the Brand Retail Group in 2017, which said in 2019 it had always planned to sell it on. By 2018 they intensified their search for a buyer, since sales were disappointing, but in 2019 the company was close to bankruptcy.[1] In 2019, the company was indeed declared bankrupt at a time when a number of well-known Dutch chains of stores got in financial trouble. At the time, it had 45 stores in the Netherlands, Belgium, and Luxembourg, and 600 employees.[10] The company was bought out by Termeer, a family company that owns a number of other clothing and shoe stores.[11]

In 2021, an outlet store was opened in The Hague,[12] a new store was opened in Brugge, Belgium,[13] and Sissy-Boy started a capsule collection, their first, with Rachel van Sas.[14]

References
  1. "Kledingketen Sissy-Boy op rand van faillissement" (in Dutch). Nederlandse Omroep Stichting. 1 April 2019. Retrieved 19 January 2021.
  2. Carlson, Neil (2006). Night+Day Amsterdam. ASDavis Media Group. p. 82. ISBN 9780976601333. Retrieved 9 August 2013.
  3. "H & M verkoopt mode als groente" (in Dutch). 29 July 2010. Retrieved 9 August 2013.
  4. Pieters, Hans (2012). Van factuur tot aangifte. Unieboek. p. 64. ISBN 9789000315826.
  5. Fodor's Amsterdam: with the Best of the Netherlands. Fodor's Travel. 2013. p. 364. ISBN 9780891419594.
  6. Rossum, Milou van (24 April 2010). "Hollands motief" (in Dutch). Retrieved 9 August 2013.
  7. "Nos coups de coeur - Une Bruxelloise à... Maastricht". Elle (in French). 11 March 2010. Retrieved 9 August 2013.
  8. "Sissy-Boy naar België" (in Dutch). FashionUnited. Retrieved 9 August 2013.
  9. Catling, Christopher; Le Breton, Gabriella (2014). National Geographic Traveler Amsterdam. National Geographic Books. p. 13. ISBN 9781426211850.
  10. "Winkelketen Sissy-Boy is failliet verklaard". Het Parool (in Dutch). 12 April 2019. Retrieved 19 January 2022.
  11. "Termeer neemt kledingwinkels Sissy-Boy over". Het Parool (in Dutch). 13 April 2019. Retrieved 19 January 2022.
  12. Vos, Allan (12 November 2021). "Meubels én kleding shoppen: er is weer een nieuwe outlet in de binnenstad". In de buurt (Den Haag) (in Dutch). Retrieved 19 January 2021.
  13. Huysentruyt, Hans (11 November 2021). "Sissy-Boy keert na 1,5 jaar terug naar Brugge, met nieuwe stek in Steenstraat". Provinciale Zeeuwse Courant (in Dutch). Retrieved 19 January 2022.
  14. Lijbaart, Sylvana (9 September 2021). "Sissy-Boy lanceert eerste en exclusieve capsulecollectie met De Huismuts". Fashion United (in Dutch). Retrieved 19 January 2022.
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