Sköna hem

Sköna hem (Swedish: Beautiful home) is an interior design magazine which has been published since 1979 in Stockholm, Sweden. It is one of the magazines owned by Bonnier Group and is the oldest interior design magazine in the country.[1]

Sköna hem
Editor-in-chiefClaes Blom
CategoriesInterior design magazine
FrequencyMonthly
PublisherBonniers Tidskrifter AB
Founded1979
CompanyBonnier Group
CountrySweden
Based inStockholm
LanguageSwedish
Websiteskonahem.se
ISSN0348-551X
OCLC482267202

History and profile

Sköna hem was established in 1979 with the subtitle of Inredning, konst, kultur, antikviteter (Swedish: Interior design, art, culture, antiques).[1][2] The Specialtidningsförlaget was its founding company.[2] From 1982 to 1988 the magazine was published by Åhlén & Åkerlund.[2] A company called Sköna hem was the publisher of the magazine between 1988 and 1992.[2]

The magazine is published by Bonniers Tidskrifter AB fourteen times a year.[1] Its headquarters is in Stockholm, and Claes Blom is the editor-in-chief of Sköne hem.[3] It targets readers aged between 25 and 45.[1] As of 2010 75% of its readers were women and 25% men.[1] It covers articles on interior design and also offers buying tips to its readers to help them in creating beautiful homes.[1] It organizes courses on interior design in some cities of Sweden.[1] In May 2021 the magazine was integrated into the website of the Expressen newspaper along with other Bonnier magazines such as Damernas Värld and Allt om Mat.[4]

Sköna hem sold 92,600 copies in 2008, and the number of its readers was 430,000 the same year.[5] The magazine had 409,000 readers in 2011.[1]

References
  1. Mosarrat Farhana (2014). "Implication of brand identity facets on marketing communication of lifestyle magazine: case study of a Swedish brand". Journal of Applied Economics and Business Research. 4 (1): 30–31.
  2. "Sköna hem: inredning, konst, kultur, antikviteter" (in Swedish). Libris. Retrieved 22 July 2023.
  3. "sköne hem". bonniermag.se (in Swedish). Retrieved 22 July 2023.
  4. "Allt om Mat, Sköna hem och Damernas Värld blir en del av Expressens digitala ekosystem". Via TT (in Swedish). 20 May 2021. Retrieved 22 July 2023.
  5. "Sköne hem". bonnier.com (in Swedish). Retrieved 22 July 2023.
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