Smart (cigarette)

Smart (alternative name: Smart Export) is an Austrian brand of cigarettes, currently owned and manufactured by Austria Tabak GmbH (Austria Tobacco Company).

Smart
An old Austrian pack of Smart cigarettes, with an Austrian text warning at the bottom of the pack.
Product typeCigarette
Produced byAustria Tabak GmbH
CountryAustria
IntroducedSeptember 7, 1959 (September 7, 1959)
MarketsSee Markets Austria, Germany
Carcinogenicity: IARC group 1

History

Smart was created on September 7, 1959, as a filter cigarette in Austria. By mid-1962 it became the second most popular cigarette brand in Austria and finally in 1968 it ousted the brand Austria 3 (also known as A3) from square one in terms of popularity. The "export" was itself banned in 1975 from the market.

Packaging

The design of Smart Export was created in 1959 in Austria and is attributed to tobacco plants. The black box with the white and golden strokes, the globe and the maxim "semper et ubique - always and everywhere" designed on behalf of the graphic artist Heimo Lauth. His design is based on that of Emanuela Delignon (née Waha) for the precursor brand "Smart" from 1956 onwards.[1][2]

Dissemination

Smart still is quite a popular brand on the Austrian Market, because it is relatively inexpensive. A 20-pack of the varieties "Smart Export", "Smart Export White" and "Smart American Blend 100" cost €4.70 (As of April 2017).[3]

Artist name

The avantgardist artist Valie Export chose her stage name very early in terms of the graphically represented Weltbekanntheit of the brand. In 2017, Valie opensedher let out archive in the former Linz Tobacco Factory export center.[4]

Markets

Smart cigarettes are sold in the following countries: Finland, Germany, Austria, Switzerland, Slovakia, Estonia and Turkey.[5][6][7]

References
  1. Michael Schrott. "Die "Smart Export". Ein österreichischer Design-Klassiker". Oe1.orf.at (in German). Retrieved 9 December 2010.
  2. "Smart - regular packs". Zigsam.at. Retrieved 4 June 2018.
  3. "Cigarette prices across Europe 2017 - UK Statistic". Statista. Retrieved 4 June 2018.
  4. Leben im Zeichen der Radikalität : Smart Import für Linz orf.at, 11 November 2017, retrieved 12 November 2017.
  5. "BrandSmart - Cigarettes Pedia". Cigarettespedia.com. Retrieved 4 June 2018.
  6. "Smart". Zigsam.at. Retrieved 4 June 2018.
  7. "Brands". Cigarety.by. Retrieved 4 June 2018.


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