Smurfie Syco

Teriy Keys (/ˈtɛri ˈkiːs/TERR-ee KEES) also known as Smurfie Syco is a British DJ, remixer, record producer, music executive, A&R and businessman / investor. He is the founder and co-chief executive officer of R.O.A.D. Entertainment Global

Smurfie Syco
Born (1991-06-16) 16 June 1991
GenresR&B, grime, hip hop, dubstep
Occupation(s)DJ, record producer, business manager, investor, CEO
Instrument(s)Mixer
Years active2002–present
LabelsR.O.A.D. Entertainment
Dirtee Stank Recordings
Websiteroadent.co.uk

Smurfie Syco is pseudonym used in-conjunction some his earlier releases which is a signed act to Dizzee Rascal's Dirtee Stank Label, in 2010; Smurfie Syco received national press surrounding the campaign for the release of SMURFIESYCO.COM album.[1] He also featured in Mix Mag "Artist's of 2010".[2]

Keys has credits on multiple studio singles/albums including solo and executive work on other artists projects most notably Smurfie Syco (2009),[3] I'm The Best I Can't Help It (Mixtape) (2011).[4]

In 2013, Teriy was short-listed in Music Week magazine's publication for the "30 under 30" best of the rest most influential music industry executives.[5]

Music career

In 2003, the grime group Cold Society was formed, and included Keys and like UK urban pioneer Dizzee Rascal they were making music that was a derivative of Garage. For a while there was not even a name for it. The name "grime" was the one that stuck.[6] While performing with Cold Society, he performed some songs including, "Just Like You" in 2002, which was released years later on SMURFIESYCO.COM compilations album on Dizzee Rascal's independent record label in 2009. He also performed on Dizzee Rascal's 2010 mixtape, "Foot N' Mouth".

Business career

Dirtee Stank Recordings

2006, His music career has been managed by Dizzee Rascal under pseudonym Smurfie Syco. Keys became the company's executive producer and A&R in January 2009.

R.O.A.D. Group

2009, Keys become co-chief executive officer and manager director of R.O.A.D. Entertainment Global, in a joint venture deal which founded three core subsidiaries of R.O.A.D. Group which primarily specialising in entertainment and training sectors of in the music, television, publishing, telecommunications/internet and video games industries.

2006, he founded Chocolate Label; an umbrella imprint which housed release under Dizzee Rascal's Dirtee Stank Label. December 2009, he signed a joint venture deal incorporating the global entertainment company, R.O.A.D. Group. (see acronym: Righteous Organised Always Determined)

R.O.A.D. Group is made up of three core subsidiaries – R.O.A.D. Music Group, R.O.A.D. Media Television and R.O.A.D. Academy CIC.

R.O.A.D. Academy is a registered CIC Community Interest Company which works with NEETs which is a government acronym for people currently "not in education, employment, or training" targeting people aged between 16 and 24. He also currently serves as the academic administration of R.O.A.D. Academy CIC PLC.[7]

In 2012, Keys was appointed managing director of holding company R.O.A.D Group, which is the parent company to global 360 entertainment company R.O.A.D. Entertainment Global. R.O.A.D. Group released a statement in August 2012, stating they had signed a new business venture with haute fashion house Widows Son Vexillum a bespoke couture (clothing company).

Personal life

On 20 November 2014, Teriy Keys won 'Outstanding Contribution to Arts and the Community' Award by Greater London Authority event present by the Mayor of Haringey, Mayor Councillor Kaushika Amin.[8]

Discography

Studio albums
  • Smurfie Syco (2009)
  • So Far Removed (2013)

Mixtapes

Artist Credits

Producer Credits

References
  1. Lester, Paul (15 November 2012). "Smurfie Syco (No 762)". The Guardian. Archived from the original on 15 March 2016. Retrieved 8 April 2010.
  2. Patterson, Joseph. "Hello, my name is Teriy Keys". Mixmag. Archived from the original on 2 April 2015. Retrieved 15 November 2012.
  3. "smurfiesyco.com (ALBUM)". Dirtee Stank/Universal Music. 1 November 2009. Archived from the original on 24 November 2009. Retrieved 24 November 2009.
  4. "The Best I Can't Help It (Mixtape)". BandCamp. 1 October 2011. Archived from the original on 10 May 2010. Retrieved 24 October 2011.
  5. Ingham, Tim (14 February 2013). "Music Week's 30 Under 30 revealed". Music Week. London. Archived from the original on 19 February 2013. Retrieved 14 February 2013.
  6. "Wiley Interview 2023". Rolldeep.co.uk. Archived from the original on 28 August 2008. Retrieved 20 October 2011.
  7. Paine, Andre (9 June 2010). "Teriy Keys Launch R.O.A.D. Entertainment Global". roadentertainment.co.uk. London. Archived from the original on 26 August 2014. Retrieved 20 August 2011.
  8. Zimmerman, Oliver (20 November 2014). "Invaluable work that 'nobody sees' recognised in Carer and Young Carer of the Year awards". Haringey London Borough Council. London. Retrieved 16 January 2015.
  9. Society, Cold. "WTAC – Mixtape 2005". WEBS. Archived from the original on 15 March 2014. Retrieved 16 June 2005.
  10. Fader, The. "Magazine – Mixtape 2012". FADER. Archived from the original on 26 March 2012. Retrieved 8 April 2012.
  11. Semtex, DJ. "BBC Radio 1". BBC Radio. Archived from the original on 18 January 2009. Retrieved 8 June 2009.
  12. "NME Review". NME Magazine. Archived from the original on 22 May 2013. Retrieved 17 January 2013.
  13. NON9GON, Nine World. "Revealed NON9GON". Archived from the original on 16 September 2014. Retrieved 17 September 2014 – via YouTube.
  14. AllKpop, Kpop World. "Teriy Keys produced NONAGON". AllKpop. Archived from the original on 11 September 2014. Retrieved 9 September 2014.
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