Social Currency (TV series)

Social Currency is a 2023 Indian reality television series produced by Sol production that premiered on Netflix on June 22, 2020.[1][2]

Social Currency
GenreReality television
Directed bySagar More
Country of originIndia
Original languageHindi
No. of seasons1
No. of episodes8
Production
Running time40-50 minutes
Production companySol production
Release
Original networkNetflix
Original releaseJune 22, 2023 (2023-06-22)

Cast

Eight influencers were part of the show

Special guests

The series also features Badshah, Ashish Chanchlani, Sunny Leone and Kusha Kapila as special guests.[4][5]

Premise

Eight content creators are kept together for 21 days in a village with limited outside interaction. The participants are kept away from their friends and family as well their ‘followers’. They are given new Instagram accounts with zero followers as the access to their regular Instagram accounts is cut off.[6] Social Currency is an influencer survival challenge where the participants showcase their best skills on the internet with their new Instagram accounts to compete for title of the “Top Influencer”.[7]

Release

Social Currency first aired on June 22, 2023, on Netflix.

Critical reception

The show received mixed reviews. Stephanie Morgan of the Common Sense Media describes the show as "A fascinating exploration of the influencer world." He further added that "Despite its flaws, Social Currency's unique, and unexpectedly deep, take on the reality competition show makes it undeniably watchable."[8] Archi Sengupta of Leisurebyte in her says, "if you’re not expecting a lot from Hindi reality TV shows, then this will be quite entertaining."[9] Ruchita of International Business Times says in her review that "Parth Samthaan is saving grace while the vulnerable side of Aakash Mehta will make you emotional.[10]

Controversies

Contestant Sakshi Chopra accused makers of Social Currency for sexually harassing her. She also accused the makers of the show of false assurances and fraud and said that she was even denied something as basic as food.[11][12]

References
  1. "Netflix's 'Social Currency' to be an influencer survival challenge series". The Hindu. 2023-06-13. ISSN 0971-751X. Retrieved 2023-08-02.
  2. "Netflix's new reality show Social Currency gives a glimpse into the lives of social media influencers". www.telegraphindia.com. Retrieved 2023-08-02.
  3. "Parth Samthaan returns to OTT with Netflix's Social Currency, to stream from THIS date". India Today. Retrieved 2023-08-02.
  4. "Who Are the Social Currency Contestants? Where Are They Now? | Leisurebyte". 2023-06-22. Retrieved 2023-08-02.
  5. "Get set for Social Currency".
  6. "What 'Social Currency' Says About Influencer Culture". www.thevoiceoffashion.com. Retrieved 2023-08-02.
  7. "Social Currency shows OTT's marriage with content. Influencers have finally arrived". 25 June 2023.
  8. "Social Currency TV Review | Common Sense Media". www.commonsensemedia.org. Retrieved 2023-08-02.
  9. "Social Currency Review: Influencing is a Hard (and Cringy) Job | Leisurebyte". 2023-06-22. Retrieved 2023-08-02.
  10. Ruchita (2023-06-23). "Social Currency review: Parth Samthaan is saving grace; Aakash Mehta's vulnerable side will make you emotional". www.ibtimes.co.in. Retrieved 2023-08-02.
  11. "Sakshi Chopra accuses 'Social Currency' makers of sexual harassment. See post". India Today. Retrieved 2023-08-02.
  12. Team, BollywoodMDB (2023-06-25). "Sakshi Chopra REVEALS Getting S*exually Harassed On Netflix Show 'Social Currency' (Read More)". BollywoodMDB. Retrieved 2023-08-02.
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