Softtek

Softtek was founded in 1982 as a small IT services company by Gerardo López, develop customized software for customers including Mexico’s second largest bank and managing their IT infrastructure.[4] Following the passage of the North American Free Trade Agreement (NAFTA) in 1994, in 1997 Softtek introduced the nearshore model,[5] opening the first global delivery center in Latin America. In August 2000, Blanca Treviño took the position of President and CEO. In August 2007, the company acquired China based I.T. UNITED,[6] extending its services to the Asian market. In December 2019, Softtek acquired 75% of Vector ITC, Spain-based digital technology services firm.[7]

Softtek has one of the few female CEOs in a large multinational company.[8] Blanca Treviño, President & CEO of Softtek, assumed the position in August 2000. Under her leadership Softtek became the largest private IT service provider in Latin America. She is a board member for Wal-Mart Mexico, The United States – Mexico Foundation for Science, the University of Monterrey, and TecMilenio University.[9] She is also an adviser to the Government of Nuevo León, her home state in Mexico. She was featured as a “Rising Star” in 2007 by Fortune Magazine’s "50 most powerful women in global business" issue.[10] Treviño was also selected as the fourth most powerful business woman in Mexico by CNN Expansión in 2008, which was her second time featured in this ranking.[11] In 2019, WITI inducted Blanca into the Women in Technology Hall of Fame.[12]

On May 31, 2020, in the midst of the commotion by the worldwide Black Lives Matter movement, the Brazilian affiliate was involved in accusations of racism on social networks after firing an employee who led the movement in Brazil. In response, Softtek said: "our human resources policies comply with regulations and are in line with our code of ethics" [13]

• Softtek website