Sommer Ray

Ray started competing in bikini bodybuilding at the age of sixteen. In the 2015 NPC Colorado State Championships, she won first place in the teenage and class D categories, as well as 16th place in NPC's national championships. Ray stopped competing in shows after turning 18, citing the prevalence of performance-enhancing substances in the fitness industry as the reason for her quitting.[4]

Ray accredits the growth of her social media following with her collaborations with WorldStarHipHop, though places greater emphasis on her lack of performance-enhancing drugs and photograph manipulation.[3] She was also affiliated with members of the FaZe Clan and RiceGum as a member of the "Clout Gang", a group of social media influencers.[5]

She additionally co-hosted a Studio 71-produced podcast with influencer Amanda Cerny titled OHoney, which originally focused on dating advice and released 50 episodes from January to May 2020.[6][7][8] A 2017-18 thesis from the University of Padua in Italy found that Ray made £20,000 British pounds ($25739.94 USD) per post, and on average 500,000 likes per post.[9] As of July 2023, Ray has accumulated over 25 million followers on Instagram and a further 12 million on TikTok.[10]

Ray has often been affiliated with Internet personalities who themselves have received controversies for partaking in purported scams.[5] The largest of these was in 2021, where Ray was among the personalities who promoted Save the Kids token, a charitable cryptocurrency altcoin which later turned into a pump and dump. Ray's involvement was only limited to promoting the coin, and an investigation by YouTuber Stephen Findeisen (known online as Coffeezilla) showed that Ray was not among the masterminds of the pump and dump.[11][12]