Souda (company)

Souda (pronounced “soh-duh”) is a design studio based in Brooklyn, New York, specializing in modern furniture, lighting and accessories.[1] The studio was named as one of the “coolest design companies” at the International Contemporary Furniture Fair (ICFF) 2013 by Complex Magazine,[2] and was awarded the Editors Choice Award for Best New Design Studio in 2014 at the ICFF.[3]

Souda
IndustryDesign
Founded2012
FounderLuft Tanaka, Shaun Kasperbauer, Isaac Friedman-Helman
HeadquartersBrooklyn, New York
ProductsFurniture, lighting and accessories
Websitehttps://soudasouda.com/

History

Souda was founded in 2012 by Parsons School of Design graduates Luft Tanaka, Shaun Kasperbauer, and Isaac Friedman-Helman, who later became the creative director at the design startup WorkOf.[4] Since its founding, the studio has been housed in a former nightclub they found via Craiglist, located in Bushwick, Brooklyn.[5]

Named for a Japanese word that loosely translates to mean "oh, yeah” or "aha!",[6] the design studio's name sounds like "the carbonated soft drink", as written in Brooklyn Magazine.[7]

Products

Souda's products include the Bubble Chandelier, a light made from recycled plastic bottles,[6][8] the Kreten Side Tables and Candelabra,[9][10] an “industrial, organic, and sculptural” series made from a unique concrete casting method,[11] the Strut Shelves,[12] the Kawa (a Japanese word for "skin" or "leather") pendant lights,[13][14] and the Ettore Sottsass-inspired ‘Sass Series’ made from wooden bases and marble tops.[15][16]

In the 2014 Architectural Digest Home Design Show, the studio presented porcelain bowls, pendant lights slipcasted in recyclable leather molds,[17] and a shelving unit inspired by the construction of initial aircraft carriers and the Manhattan Bridge.[18]

References
  1. Dwell; Weiss, Allie. "Instagram We Love: The Visual Diary of Brooklyn Studio Souda". Dwell. Retrieved 2018-09-20.
  2. HENDERSON, KATHRYN. "The 10 Coolest Design Companies at the International Contemporary Furniture Fair". Complex. Retrieved 2018-09-20.
  3. SMITH, BRYN. "Souda's Friendly Concrete Side Table - Core77". Core77. Retrieved 2018-09-20.
  4. Corsillo, Liza (2015-11-24). "WorkOf Just Solved Your Boring Apartment Problem". GQ. Retrieved 2018-09-20.
  5. Arnold, Liz. "Designer Spotlight: Souda Collective". Dwell. Retrieved 2018-09-20.
  6. Hirst, Arlene. "In Brooklyn, Tripping the Plastic Fantastic". The New York Times. Retrieved 2018-09-19.
  7. "Souda Bottle Chandelier - Brooklyn Magazine". Brooklyn Magazine. 2013-06-01. Retrieved 2018-09-20.
  8. RASSOW, OLIVIA (2014-07-16). "This Chandelier Is Made Of Garbage...And We Love It". Elle Decor. Retrieved 2018-09-19.
  9. KRASNY, JILL (2018-07-04). "Concrete is a firm favourite with designers". 1843. The Economist Group. Retrieved 2018-09-20.
  10. Krichels, Jennifer (2013-07-26). "The experimental designers making furniture out of concrete". Financial Times. Retrieved 2018-09-20.
  11. GOLENDA, GABRIELLE (2017-10-30). "Specsheet > Objects of Common Space: Residential Furniture - Archpaper.com". The Architect's Newspaper. Retrieved 2018-09-19.
  12. "All the Standouts from 2014's Top Design Events". Metropolis. 2014-12-16. Retrieved 2018-09-19.
  13. DeSmith, Christy. "Light-Bulb Moment". American Craft Council. Retrieved 2018-09-19.
  14. Kiely, Annemarie (2015-01-21). "New store Criteria brings artful design to Melbourne - Vogue Australia". Vogue Living. Retrieved 2018-09-19.
  15. Brake, Alan G (2015-08-24). "Sass pedestals MPBMB Souda Ettore Sottsass tabletop". Dezeen. Retrieved 2018-09-20.
  16. Gavan, Tim (2018-06-29). "A Totem Pole for Your Home? The Rise of 'Spiritual' Design". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-09-20.
  17. DiNoto, Andrea. "Optical Illusions at the Architectural Digest Home Show". American Craft Council. Retrieved 2018-09-19.
  18. Chan, Diane. "5 Fab Finds at the Architectural Digest Show". Azure Magazine. Retrieved 2018-09-19.
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