Sourz

Sourz is a fruit-flavoured liqueur owned and produced by Beam Suntory.[1] The liqueur is usually served as a shooter,[2] but is also used in cocktails. It is known for being very sour.

Sourz logo
Bottles of Sourz

Sourz is available in six flavours.[3] The alcohol by volume is 15%.[4] Previously three other permanent flavours, blackcurrant, peach and pineapple were available, however these have been discontinued.

Sourz underwent a major re-design in 2008, and the slogan "Made For Mixing" was adopted. In October 2012 a limited edition flavour, mango, was added to the range following a poll on Facebook. It was later made part of the permanent lineup.[2]

In late 2014 there was another packaging redesign, with glow-in-the-dark ink used on the bottle to make it stand out in night clubs.[5] A new limited edition flavour, "Rainbow Ice", was launched in 2015.[6]

References
  1. "The Monkeys lands Canadian Club creative account - AdNews". Retrieved 2017-05-27.
  2. "Sourz kicks off UK summer campaign with Mango". www.thespiritsbusiness.com. Retrieved 2017-05-27.
  3. "Sourz: Products". sourz.co.uk. Retrieved 2017-05-27.
  4. Science, Mosaic (2015-10-28). "How We Became The Heaviest Drinkers In A Century". Huffington Post. Retrieved 2017-05-27.
  5. "Sourz relaunches with glow-in-the-dark packaging - Design Week". Design Week. 2014-05-30. Retrieved 2017-05-27.
  6. "Sourz to pop up at Holi Festival of Colours". www.eventmagazine.co.uk. Retrieved 2017-05-27.
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