Spacehey

Spacehey (stylized as SpaceHey) is an English-language online social network operated by the German company tibush GmbH and headquartered in Pfullingen.[1][2] Founded in 2020 by Anton Röhm, the project serves as a homage to social media platform MySpace during its peak in the mid-2000s.[3][4] However, it is not officially affiliated with MySpace.[4]

Not to be confused with MySpace or HeySpace.
SpaceHey
Type of site
Social networking service
Available inEnglish
FoundedNovember 26, 2020 (2020-11-26)
HeadquartersPfullingen, Germany
Area servedWorldwide
Founder(s)Anton Röhm
Parenttibush GmbH
URLspacehey.com
RegistrationRequired (to interact with other users)
Users750,000+ (August 2023)
Launched26 November 2020
Current statusActive

History

Spacehey was created in 2020 by 18-year-old German web developer Anton Röhm.[5][6] Röhm stated that he never personally used MySpace at its peak, due to the fact that he was too young at the time, but added, "Thanks to older friends and the internet, I heard a lot about it. I came to the conclusion that you can't find something like this nowadays, where everyone can be this creative".[7][4]

On November 26, 2020, Spacehey launched under the domain spacehey.com.[8][9] Three days later Röhm posted it on Product Hunt[10] where it was awarded #1 Product of the Day on the same day.[11] Röhm stated that the site had over 10,000 registered users by December 2020[12] and 100,000 users by February 2021.[13] To cope with growing user demand, the site migrated its infrastructure in October 2021.[4] In November 2021, registered users had grown to over 300,000.[14][15] The website had about 500,000 users by April 2022.[9]

Features

Spacehey can be viewed without registration. However, in order to publish content or interact with other users, a user account must be created. New users only need to enter an email address and password.[16][15]

Spacehey has many of the same basic functions that Myspace had at its peak, such as profile pages, blogs, bulletins, interest groups, and instant messaging.[17][18][19] In a blog post, Anton Röhm stated that it is currently not possible to implement the gallery function that many users want because it would take up too much storage space and the available financial resources could not provide the necessary space as of June 2021.[20]

An aspect of Spacehey that differs it from modern social media, is the ability of users to fully customize the appearance and functionality of their profile pages using HTML and CSS, which was one of MySpace's most notable features.[21][4] However, this also results in security problems as it did with MySpace; users can use HTML to integrate external content into their profiles that could potentially be harmful to the profile visitor. For this reason, when a user visits someone else's profile page the first time, the website displays a notice to draw attention to these potential risks and refers to Spacehey's privacy policy.

Unlike Myspace, Spacehey allows the user to share posts on other social media platforms. It is also possible to embed content from YouTube, Spotify, SoundCloud, Bandcamp, and Mixcloud.[22]

Röhm has called Spacehey "privacy-friendly", unlike most other social media platforms.[23] Posts on the user's feed are displayed chronologically.[24]

Spacehey also has verified users on the platform. Verified users are identified by a verification check icon by their names on their accounts. Unlike other social media platforms, clicking the verified icon identifies the reason the user is verified. For example, user Marie Rousseau's reason for being verified is "Writer/Motivational Speaker"[25] and user Ramaj Eroc's reason is "Official Artist Account".[26]

Similar to MySpace at its peak, SpaceHey aims to launch a music aspect of the website, where independent Artists/Bands can create their own page to share previews of music and interact with fans. This feature is currently in beta.[27][28]

Financing

Spacehey is free to use.[29][30] The platform lacked advertising as of April 2022.[31] In a blog-post from December 2020, Röhm called for ideas for funding to be sent to him.[32] Later that month, it was made possible to support the site by purchasing stickers; after purchase, a "supporter badge" will appear on the website next to the buyer's name.[33]

Media attention

Spacehey has been discussed by media such as The Independent,[34] Vice,[7] BuzzFeed,[35] and the New York Post.[36] In December 2020, Fast Company published an interview with Anton Röhm.[37] In March 2021, BBC Radio Oxford interviewed him via telephone.[38]

Reception

The platform has been well received as it exerts little social pressure on users. Upworthy writer Todd Perry wrote: "The site doesn't have any algorithms, news-feed, or like-buttons. So that means you get to see everything as it happens in real-time and there's no need to worry about how many likes your bulletin received. The site is also highly concerned with privacy and careful about the information it shares with third-parties."[39]

Spacehey received criticism for its overly simplistic spam protection; in one example, Canadian journalist Clive Thompson wanted to indicate in his profile that he was interested in the work of the American poet Emily Dickinson, but as an instance of the so-called Scunthorpe problem, his entry was blocked by the system because it included the word "dick". Thompson, however, took this "incident" with humor.[40]

References
  1. "Imprint - tibush GmbH". tibush.com. Retrieved 2021-06-14.
  2. Kirby, Meaghan (27 April 2022). "A Teenager Made a MySpace Replica and It's Honestly Pretty Sweet". Nerdist. Retrieved 2 May 2022.
  3. "This Myspace Reincarnation Is Giving Me so Much Joy". Gizmodo. Retrieved 2021-06-20.
  4. Browne, Ed (12 November 2021). "What Is SpaceHey? 2000s-Era MySpace Replica Site Is Making People Nostalgic". Newsweek. Retrieved 21 August 2022.
  5. "Anton Röhm aka "AnTheMaker"". TINCON (in German). Retrieved 2021-08-12.
  6. Savov, Vlad (12 November 2021). "Retro MySpace Clone SpaceHey Blows Up With 200,000 Signups". Bloomberg News. Retrieved 12 November 2021.
  7. Holliday, Laura (8 February 2021). "A Teenager Has Remade Myspace and Everyone Is Loving It". Vice News. Retrieved 2021-06-14.
  8. @spacehey (26 November 2020). "Spacehey.com Is Live!!" (Tweet). Retrieved 2021-11-28 – via Twitter.
  9. "SpaceHey, un site Web pour les nostalgiques de la plateforme MySpace" [SpaceHey, a website for those nostalgic for the MySpace platform]. Ouest-France (in French). 5 April 2022. Retrieved 2 May 2022.
  10. "SpaceHey - MySpace Reborn". Product Hunt. Retrieved 2021-06-14.
  11. "SpaceHey - MySpace Reborn 👥". Product Hunt. 2020-11-29. Retrieved 2021-02-02.
  12. @space_hey (22 December 2020). "There are now 10 000 registered users on SpaceHey!Thank you!!" (Tweet). Retrieved 2021-06-14 – via Twitter.
  13. @space_hey (26 February 2021). "100 000 people are on SpaceHey now! This is incredible!!Thank you everyone 🥳" (Tweet). Retrieved 2021-06-14 – via Twitter.
  14. @spacehey (November 13, 2021). "300 000 people 🤯🥳 We Did It!! This is crazy!! Thank you everyone!!" (Tweet) – via Twitter.
  15. Dietz, Meredith (16 November 2021). "The Appeal of MySpace Nostalgia, According to a Curious Member of Gen Z". Lifehacker. Retrieved 2 May 2022.
  16. "SignUp | SpaceHey.com". spacehey.com. Retrieved 2021-06-14.
  17. "MySpace has been brought back to life - sort of". The Independent. 2021-02-08. Retrieved 2021-06-20.
  18. Corbett, Kelly (13 November 2021). "Is SpaceHey Real? A Look Inside the Modern-Day MySpace". Distractify. Retrieved 2 May 2022.
  19. Benjamin, Patrick (15 November 2021). "MySpace clone SpaceHey is reviving the Y2K social media aesthetic". Dazed. Retrieved 2 May 2022.
  20. "Groups and more! - An's Blog | SpaceHey.com". blog.spacehey.com. Retrieved 2021-06-14.
  21. Dowd, Rachael (2020-12-21). "This new networking site has everything you miss about mid-2000s Myspace". Alternative Press. Retrieved 2021-06-20.
  22. Coronel, Joen (2021-02-10). "Does Myspace Still Exist? Say Hi to its Carbon-Copy Spacehey!". Tech Times. Retrieved 2021-06-20.
  23. "Privacy friendly, customisable and no algorithms: An 18-year-old recreates a new functioning version of MySpace". www.itsnicethat.com. Retrieved 2021-06-20.
  24. Pauly, Alexandra. "Does MySpace Clone SpaceHey Signal Facebook's Downfall?". Highsnobiety. Retrieved 2 May 2022.
  25. "Marie Rousseau's Profile | SpaceHey.com". SpaceHey. Retrieved 2021-11-27.
  26. "Ramaj Eroc's Profile | SpaceHey.com". SpaceHey. Retrieved 2021-11-27.
  27. "Top Music". SpaceHey. Retrieved 2022-10-10.
  28. "SpaceHey 2021 - An's Blog". SpaceHey. Retrieved 2022-10-17.
  29. Brainard, Ryan (December 3, 2020). "New Social Media Site Mimics MySpace Layout". 98.1 KHAK. Retrieved 2021-06-20.
  30. McAuliffe, Zachary (13 March 2022). "Early MySpace Was the Peak of Social Media". CNET. Retrieved 2 May 2022.
  31. Jackson, Gita (25 April 2022). "If You Want to Leave Twitter Because of Elon Musk, These Are Your Options". Motherboard. Vice Media. Retrieved 2 May 2022.
  32. "The Future of SpaceHey - An's Blog | SpaceHey.com". blog.spacehey.com. Retrieved 2021-06-14.
  33. "Support SpaceHey — Get Stickers! - An's Blog | SpaceHey.com". blog.spacehey.com. Retrieved 2021-06-14.
  34. "MySpace has been brought back to life - sort of". The Independent. 2021-02-08. Retrieved 2021-06-20.
  35. Heinrich, Shelby. "A Gen Z'er Created A Replica Of The OG Myspace, And It's Blowing My Mind". BuzzFeed. Retrieved 2021-06-14.
  36. Frishberg, Hannah (2021-02-09). "Teen who never had Myspace re-creates it and users are in love". New York Post. Retrieved 2021-06-14.
  37. Newman, Jared (2020-12-01). "This MySpace clone is the social media nostalgia hit you need right now". Fast Company. Retrieved 2021-06-14.
  38. "BBC Radio Oxford - Evenings on BBC Radio Oxford, Will Reynolds (01/03/2021)". BBC. Retrieved 2021-06-14.
  39. "A teenager has perfectly recreated Myspace and people are flocking to it". Upworthy. 2021-02-08. Retrieved 2021-06-20.
  40. Thompson, Clive (2020-12-01). ""spacehey", a new social network that reboots the design of MySpace". Boing Boing. Retrieved 2021-06-20.

Further reading
  • Miltner, Kate M.; Gerrard, Ysabel (2021), ""Tom had us all doing front-end web development": a nostalgic (re)imagining of Myspace", Internet Histories: Digital Technology, Culture and Society, vol. 6, no. 1–2, pp. 48–67, doi:10.1080/24701475.2021.1985836
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