Spindrift Beverage Co.
Spindrift is an American soda and seltzer company. Spindrift uses fruit juice to flavor its products.[1]
Type | Private |
---|---|
Industry | Beverage |
Founded | 2010Waltham, Massachusetts, United States | in
Founder | Bill Creelman |
Key people | Jefferson McDume |
Number of employees | 105 |
Website | drinkspindrift |
Background
The company was founded in 2010 by Bill Creelman, who said he named it Spindrift after the term for the whitewash of a wave, or windblown surf.[2]
Spindrift is currently available in eight flavors: grapefruit, lemon, raspberry lime, orange mango, strawberry, lime, pineapple, and half and half (half lemon, half tea) and three seasonal flavors: lemon limeade, strawberry lemonade, pink lemonade.[3]
History
On June 4, 2014, Spindrift expanded its company's staff from four to eight people.[4] On May 3, 2017, Spindrift closed on $10 million of new growth capital led by VMG Partners.[5] On February 28, 2018, Spindrift announced new distribution of its products in Kroger, Starbucks,[6] and Whole Foods.[7] On March 20, 2018, Spindrift secured $20 million in funding from VMG Partners.[6] On June 14, 2018, Spindrift reported experiencing a 800% sales increase from 2016 to 2018.[8] During March 2020, Spindrift raised $29.8 million in funding from Moelis & Company LLC.[9] As of November 2020, Spindrift has 105 employees and $69.9 million in total funding.[10]
References
- Ellen, Mary. "Spindrift gets sprinkle of stardust in first nationwide campaign, on road to be 'beverage solution for everybody'". Foodnavigator-usa.com. Retrieved 2019-07-21.
- "Massachusetts-based Spindrift upending seltzer industry by using real squeezed fruit". masslive. 2018-07-06. Retrieved 2020-11-29.
- "Spindrift Flavors". drinkspindrift.com. Retrieved 4 October 2020.
- Chesto, Jon (2014-06-06). "Spindrift, the Charlestown soda company, has doubled its staff thanks to VC funds - Boston Business Journal". www.bizjournals.com. Retrieved 2020-11-29.
- Spindrift. "Spindrift Sparkling Water Closes $10 Million In New Growth Capital Led By VMG Partners". www.prnewswire.com. Retrieved 2020-11-29.
- "Spindrift secures $20M to ramp up advertising in sparkling water sector". Food Dive. Retrieved 2020-11-29.
- "Spindrift CEO on quenching consumer thirst for sparkling water and real ingredients". Food Dive. Retrieved 2020-11-29.
- "Spindrift CEO on quenching consumer thirst for sparkling water and real ingredients". Food Dive. Retrieved 2020-11-29.
- "Spindrift secures $29.8M as the sparkling water category grows". Food Dive. Retrieved 2020-11-29.
- "Spindrift Beverage Company Profile". Retrieved 2020-01-25.