Spotify Live

Spotify Live, formerly Spotify Greenroom, was a social audio app from Spotify, which allowed the user to host or participate in a live-audio virtual environment called room for conversation. The capacity of a room was limited to 1000 people. The app was available for Android and iOS. It rivaled Twitter Spaces and Clubhouse that belonged to the same social media segment.[1][2] The app was shut down on the 30th of April 2023.

Spotify Live
Developer(s)Betty Labs Incorporated
Initial releaseOctober 2020 (2020-10)
Operating system
Size
  • 59 MB (Android)
  • 49.9 MB (iOS)
Available inEnglish
TypeVoice over IP (VoIP)
LicenseFreeware
Websitewww.spotify.com/us/live/

History

In October 2020, Betty Labs released Locker Room exclusively for iOS app store. The app featured virtual audio chat rooms for sportsmen and fans. Later in late March 2021 Spotify acquired Betty Labs for 50 millions and announced plans to rebrand the app with a wider emphasis on sports, music and pop culture. On June 16, 2021, Spotify released the app as Spotify Green room on Android (early access) and iOS. This time, the application is no longer limited to sports.[3][4]

At launch, the Spotify Greenroom Creator Fund[5] was created to fund creators and shows. It's a rival to Clubhouse's Creator First Accelerator Program.[6] The fund is meant to provide a monetization path for podcasters who integrate Greenroom into their verified Spotify accounts.

As of July 2021, the app had over 140,000 iOS installs and 100,000 Android installs.[7]

In August 2021, Spotify partnered with the WWE to create professional wrestling-related podcasts. Many of these will be recorded by The Ringer, Spotify's in-house podcasting team, using Greenroom.[8]

In March 2022, Spotify Greenroom announced it would be rebranding as Spotify Live and moving to the main Spotify app.[9]

Spotify announced it would shut down the Spotify Live app at the end of April 2023.[10]

Features

Greenroom enabled the user to create or join a room. In terms of the application, a room was a virtual place where people could voice chat in real-time. The user was only permitted to create a room under a group. The groups were pre-defined by the application and represented either a brand or a generic category as its name indicated. If a user chose to create a room, that person would be the host of the room. A host could invite people into the room and decided who can talk. The host could enable the recording and Discussions tab in the room while creating it. If the recording is enabled in a room, a disclaimer would be displayed in the room to inform other users that the conversation was being recorded. Audio recorded in mp4 format would be sent to the host by email after the room is completed. If the Discussions tab is enabled, users could send text messages to each other in the public chat section of the room. Also, the host could ban users from the room if necessary. If a user chooses to join a room, either the person could choose to remain as a listener or request the host to become a speaker. Users had the right to follow or block any other user as they see fit. Users may also join any group as they see fit. Users would receive a notification when new rooms are created in groups that they belong to. The user could find new users and groups using the search tab.[11][12]

Partnered creators

By October 2021, Spotify has a variety of partnered creators meant to help boost traffic and prove its vertically integrated podcast model. These creators largely focus on Generation Z. In-house Spotify talent like The Ringer bring sports-related content. Meanwhile, the company recruited creators from across other social channels to build Greenroom's audience while also promoting its integration with Spotify and Anchor. Each verified Spotify partner has their Greenroom shows featured in both the Greenroom app and their profiles on the Spotify app. This is part of the company's lead-in to the 2022 ramp up to compete with Clubhouse.[13][14]

Platforms

Spotify Greenroom app available on Android and iOS platforms. Users could download the App from their respective stores. The Android customer required Android 8 or above to launch the app. iOS consumers needed iOS 13 or later to run the app.[15][16]

As of August 2021, the Android version still lacked many features of the iOS version, including the ability to give gems, participate in chat, click hyperlinks, and link social media accounts. Most users on the Android platform are unable to use the app at all, leaving hundreds of 1 star reviews on the Google play store.[17]

References

  1. "Spotify launches its live audio app and Clubhouse rival, Spotify Greenroom". TechCrunch. 16 June 2021.
  2. Chan, J. Clara (2021-06-16). "Spotify Launches Clubhouse Competitor and Creator Fund for Live Interactive Audio". The Hollywood Reporter.
  3. "Locker Room App Gives Fans a New Way to Connect and Talk Sports". InsideHook. Retrieved 2021-06-24.
  4. Steele, Anne (2021-03-30). "Spotify Acquires Sports-Talk App Locker Room". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-06-24.
  5. "Creator Fund by Spotify Greenroom".
  6. Cohen, David. "Clubhouse Names Finalists in Clubhouse Creator First Accelerator Program". Adweek.
  7. Perez, Sarah (28 July 2021). "Spotify's clone of Clubhouse tops 14k installs on iOS, 100k on Android". TechCrunch.
  8. Holt, Kris. "Spotify and WWE are tag-teaming on podcasts". Engadget. Verizon Media. Retrieved 27 August 2021.
  9. "Greenroom to rebrand as Spotify Live and move to main app". Hypebot. 2022-03-23. Retrieved 2022-03-23.
  10. Chan, J. Clara (3 April 2023). "Spotify Shutters Live Audio App". The Hollywood Reporter.
  11. "Get to Know Some of the Features in Our Live Interactive Audio Offering, Greenroom". Spotify. 2021-06-16. Retrieved 2021-06-26.
  12. Vicente, Vann (24 June 2021). "What Is Greenroom, Spotify's Clubhouse Competitor?". How-To Geek. Retrieved 2021-06-29.
  13. Perez, Sarah (13 September 2021). "Spotify's Clubhouse clone adds six new weekly shows, some that tie to Spotify playlists". TechCrunch. Retrieved 28 September 2021.
  14. "Greenroom Podcast Review: Between You and Me". Clubhouse Convos. Retrieved 28 September 2021.
  15. "Spotify Greenroom - Talk Live Music, Sports & More - Apps on Google Play". play.google.com. Retrieved 2021-06-19.
  16. "Spotify Greenroom: Talk live - Overview - Apple App Store - US". Sensor Tower. Retrieved 2021-06-30.
  17. "Spotify Live - Apps on Google Play".
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