Square Toiletries
Square Toiletries Ltd. is one of the largest fast-moving consumer goods (FMCG) companies in Bangladesh and is a subsidiary of Square Group.[1] The company is marketing 20 brands in different segments like health and hygiene, oral care, hair care, fabric care etc. and producing more than 50 products.[2] Major brands of the company are Jui, Chaka, Senora, Supermom, Magic, Sepnil, Kool, Meril Protective Care & Meril Baby. Square is also exporting its finished products to 13 countries- UAE, Germany, UK, Australia, Malaysia etc.
| Type | Private |
|---|---|
| Industry | Consumer goods |
| Founded | 1994 |
| Headquarters | Mohakhali, , |
Key people | Anjan Chowdhury Pintu (MD) |
Number of employees | 5001-10,000 |
| Website | squaretoiletries |
History
Square Toiletries Limited was founded in 1988 as a division of Square Group and was made into a separate private limited company in 1994.[2]
Specialties
Manufacturer of different cosmetic and toiletries product categories, cosmetic contract manufacturing and packaging, marketer of different cosmetic and toiletries product categories
Major brands
- Jui
- Meril
- Meril Baby
- Supermom
- Revive
- Chaka
- Chamak
- Senora
- Femina
- White Plus
- Magic
- Kool
- Xpel
- Spring
- Sepnil
- Zerocal
- Select Plus
- Shakti
- Rain Shower
- Maxclean
References
- Parvez, Sohel (24 June 2014). "Square to launch baby diapers". The Daily Star. Retrieved 22 December 2017.
- "::Trends::15th Anniversary Special". The Daily Star. Retrieved 22 December 2017.
Further reading
- "Square Pharmaceuticals". Asiamoney Bangladesh Investment Guide (Advertisement). Euromoney Publications. 8 (2 supplement 3): 32–33. March 1997.
- "Indian non-tariff barriers impede exports". The New Nation. 25 November 2011. Archived from the original on 20 February 2016.
- "Square: the rise of a giant". The Daily Star. 6 January 2012.
- Khan, Mohammad Jamil (20 July 2013). "Counterfeit cosmetics flood markets ahead of Eid-ul-Fitr". Dhaka Tribune.
- Anas, AZM (31 December 2013). "Soaring demand powers personal care market". The Financial Express. Dhaka.
- "Fake Cosmetics Flood City Market". The New Nation. 23 December 2014. Archived from the original on 20 February 2016.
- Rashid, Mamun (19 February 2015). "Killing a brand, building a brand". Dhaka Tribune (Op-ed).
- Wardad, Yasir (21 August 2015). "Local cosmetics, toiletries cos dominating market". The Financial Express. Dhaka. Archived from the original on 7 February 2016.
- Parvez, Sohel (28 October 2015). "Locally made baby diapers gaining popularity". The Daily Star.
- Andaleeb, Syed Saad (2017). "Square Toiletries Ltd & Senora: Overcoming Cultural Taboos". In Andaleeb, Syed Saad; Hasan, Khalid (eds.). Strategic Marketing Management in Asia. Emerald Group Publishing. pp. 190–204. ISBN 978-1-78635-746-5.