St. Pauli Girl
St. Pauli Girl is a brand of beer brewed and bottled for export only by the St. Pauli Brauerei, which is located within the Beck's brewery in Bremen, Germany. In the U.S. it is brewed for the domestic market by St. Louis, Missouri-based Anheuser-Busch.
 A St. Pauli Girl beer bottle in 2008 | |||||||||
| Location | Bremen, Germany | ||||||||
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There are currently three brands of beer brewed: St. Pauli Girl Lager, a pale lager, St. Pauli Girl Special Dark, and St. Pauli Non-Alcoholic Malt Beverage. The beer is only produced for export and is not sold in Germany.
History
The beer's name comes from the former St. Paul's Friary in Bremen, which was next to the original St. Pauli brewery established in 1857 by Lüder Rutenberg.
St Pauli Girl's Beers were first introduced into select US markets in 1965. National Distribution began in 1975. St. Pauli Non-Alcoholic was first sold in the United States in 1991. The St Pauli Girl website claims that their beer is the number two selling German beer in the United States.[1] Per the label on the bottle, it is a product of the US, brewed by St. Louis-based Anheuser-Busch in one or more of its domestic facilities.
Marketing
The distinctive label depicting a woman wearing a dirndl was introduced in the 19th century with the advent of the bottled beer. The local artist commissioned for the label drew his inspiration from the waitresses at the time.
Starting in 1982 St. Pauli Girl Beer began choosing a model to represent the beer brand nationally each year and appear on the popular St. Pauli Girl poster.
References
- "St. Pauli Girl: Breaking News". St. Pauli Girl Official Website.