Start (streaming service)

Start is a subscription-based international streaming service available worldwide with Russian-based production. The service is a part of START digital media holding that also includes production company Start, and distribution company All Media.

Start
Type of businessLCC
Type of site
subscription-based streaming service
Founded2017
Founder(s)Eduard Iloyan, Vitaliy Shlyappo, Alexey Trotsyuk, Denis Jalinskiy
Key peopleJulia Mindubaeva, Eduard Iloyan, Vitaliy Shlyappo, Alexey Trotsyuk, Denis Jalinskiy, Irina Sosnovaya, Klim Shipenko
IndustryTech & Entertainment, mass media
ProductsStreaming media video on demand
URLstart.ru

START Originals includes world-renowned projects 257 Reasons to Live (Beta Film, 2020 Canneseries Best Performance Award, 2020 Rose D’Or Finalist), Russian Affairs/Gold Diggers. Another START Original sci-fi hit Better than Us after its premiere on Start became the first Russian production to be dubbed into 20+ languages and secured a Netflix Original status. Some of the series are currently being sold as formats for local adaptation abroad.

History

Start was founded in 2017 by the producers of Yellow, Black and White — Eduard Iloyan, Vitaliy Shlyappo, Alexey Trotsyuk, Denis Jalinskiy. The company produces content in partnership with Disney Russia and other major distributors. As of August 2019 START had subscribers in 174 countries, 40% outside CIS. In October 2020 Start announced it had over 1 million paying subscribers.[1]

Since April 2021 Start has been a part of so named digital media holding. Start holding also includes a production studio Start Studio that handles all rights to its original series, and a feature film distribution company All Media.

Finance

According to one of the founders, Eduard Iloyan, total investment amounted to 2,3–2,4 billion rubles (over 36 millions $) at the end of 2019.

According to Telecom Daily and TMT Consulting reports, for two years in a row Start shows the fastest finance growth among streaming services in Russia, occupying 6% of the SVOD market.

Device support and technical details

Start's web version can be accessed via an internet browser.

Content

Over the past three years Start produced in-house more than 30 originals, including series Russian Affairs/Gold Diggers (3 seasons), Better than Us (1 season), Storm (1 season), Addicted (3 seasons), The Vampires of Midland, Mediator (2 seasons), Passengers, Container, Offside (2 seasons), The Counted (2 seasons), 257 Reasons to Live (2 seasons), A Good Man (1 season), Sherlock: The Russian Chronicles, and films Hotel Belgrade, Factory by Yury Bykov, Text by Klim Shipenko etc. In 2019 Start original series Better Than Us became the first Russian TV series released worldwide as a Netflix Original. It was dubbed into 20+ languages.[2][3]

In 2020 Amazon Prime bought exclusive distribution rights for Russian Affairs (season 1) as Exclusives and Originals after its release on Start.

As of May 2021 Start had over 50 projects in production.[4]

Awards and nominations

Start original series Storm by Boris Khlebnikov won a silver award at the New York Festivals TV and Film Awards in the Streaming Drama category. Text by Klim Shipenko won The François Chalais Prize at the annual Festival du Cinéma Russe à Honfleur (2019) for Best Script (Dmitry Glukhovskiy) and Best Actor (Alexander Petrov and Ivan Yankovskiy)[28]. The film won four Golden Eagle Awards (2020) for Best Motion Picture, Best Leading Actor (Alexander Petrov), Best Supporting Actor (Ivan Yankovsky), and Best Film Editing.[5][6]

References
  1. "Российские продюсеры загрузили Netflix" (in Russian). Kommersant. 11 January 2019.
  2. ""РГ" рекомендует: как выбрать онлайн-кинотеатр по душе и по карману" (in Russian). Rossiyskaya Gazeta. 18 February 2020.
  3. BFM.ru. "Константин Богомолов подписал контракт с видеосервисом Start" (in Russian). BFM.ru.
  4. "Российский производитель кино YBW запускает онлайн-кинотеатр". cableman.ru.
  5. "Winners Gallery - New York Festivals". tvfilm.newyorkfestivals.com.
  6. "Festival du Cinéma Russe à Honfleur".
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