DNA (Little Mix album)

In 2011, Perrie Edwards, Jade Thirlwall, Leigh-Anne Pinnock and Jesy Nelson individually auditioned successfully as soloists for the eighth series of the UK version of The X Factor in front of judges Louis Walsh, Gary Barlow, Tulisa and Kelly Rowland. However, during the bootcamp stage, the judges regrouped them into a four-piece girl group, sending them through to judges' houses in the groups category. The group, rechristened Little Mix, were mentored by Tulisa and reached the live shows, and survived the public vote each week without ever being in the bottom two.[8] During the final on 11 December 2011, Little Mix were announced as the winners, becoming the first ever group to win the show, with their winners' single being a cover of Damien Rice's song "Cannonball".[9][10]

On 25 January 2012, the group made an appearance at the National Television Awards, and performed the En Vogue song "Don't Let Go (Love)". They also accompanied X Factor judges Barlow and Tulisa on stage to receive the Best Talent Show award won by the programme.[11] During an interview backstage, the group confirmed that they themselves had been writing material for their debut album, but had not yet received any input from Barlow, and that plans to release their next single in March of that year were underway. It was announced, shortly after, that the release of the single had been delayed, and would now not be released until August.[12]

On 30 May 2012, the group announced through a live stream via Twitcam that their new single would be called "Wings", and a short snippet would premiere on Channel 4 that week after being played at their filming session for Alan Carr: Chatty Man. The group performed the single for the first time at the T4 on the Beach concert on 1 July 2012.[13] "Wings" received its official premiere on BBC Radio 1 on 2 July 2012 and was released on 24 August 2012, reaching number one in the UK[14] and Ireland as well as charting in Australia, New Zealand, Slovakia, Czech Republic, Hungary, Belgium, Canada and the US. The second single, "DNA", was released on 9 November 2012, peaking at number three in the UK. The album's third single, "Change Your Life", was released on 15 February 2013 and a remix of "How Ya Doin'?" featuring American rapper Missy Elliott was released on 15 April 2013 as the fourth and final single from the album, bot of which reached the top 20 in the UK.[15]

On 17 September, the album's artwork was unveiled via the group's official Facebook page, which also confirmed that the album's second single, "DNA", would premiere on radio on 1 October and would be officially released on 12 November, a week prior to the release of the album.[16] The album's track listing was revealed on 28 September 2012 when it was posted on Amazon.[17] An exclusive version of the album sold at HMV came with a free CD single of "DNA".[18]

Little Mix began their first overseas promotional campaign for the album on 28 October 2012 in Sydney. The group appeared on The X Factor (Australia), giving a live performance of their single "Wings", which had already been released in Philippines. The following morning, the group appeared on Sunrise. Their Australian promotional tour lasted a week and destinations included Sydney and Melbourne. In February 2013, the group conducted a social network campaign called "Mixers Magnets", in which fans worldwide took part in games set by the girls; points were awarded to fan's countries, with the girls performing in the Top 3. The campaign was won by Italy, France and the USA. The girls made their subsequent performances in France and Italy for the Album's April release.

Little Mix performed "Wings" for the first time at the T4 on the Beach concert on 1 July.[19] They also performed on Friday Download on 13 July, and on the second episode of the second series of Red or Black?, which aired on 25 August. On 18 July, the group performed a live acoustic session of "Wings" on In:Demand.[20] They also performed at G-A-Y Heaven on 18 August, which was celebrating their first birthday as a group. Little Mix released an acoustic version of "Wings" in late August.

On 3 September, after they reached number one with "Wings", they performed on the relaunch show of Daybreak.[21] On 30 October and 31 October, the quartet performed on Australian The X Factor and Sunrise respectively. The group performed "Wings" and "DNA" live on BBC Radio 1's Teen Awards 2012.[22] On 24 October 2012, the group performed an a cappella version of "DNA" during a live UStream video.[23] On 16 November 2012, for Children in Need, Little Mix performed the song 'Change Your Life'.[24] Little Mix made an appearance on BBC Breakfast to promote their album on 21 November. As part of the promotion, Little Mix performed an acoustic version of DNA on BBC Radio 1 Live Lounge, as well as on ITV show Loose Women on 23 November 2012.[25] To further promote the album, Little Mix embarked on their first headlining tour, entitled the DNA Tour, during January and February 2013.

The DNA Tour was the first tour by British girl group Little Mix, in support of their first studio album DNA (2012).[26] The tour began on 25 January 2013, in Rhyl, Wales, and concluded on 24 February 2013 in Belfast, Northern Ireland. Tickets were released to the general public on 7 September 2012.[27]

On 30 May 2012, Little Mix confirmed the lead single and its title via Twitcam. For the single, "Wings", Little Mix worked with TMS, who co-produced the albums of MOBO-winning artists Emeli Sandé and Tinchy Stryder. "Wings" was released by Syco records on 26 August 2012 in the UK and Ireland. It was later released in Australia and New Zealand on 5 October 2012. The song peaked at number one in the United Kingdom and Ireland, while reaching number 3 in Australia and 15 in New Zealand. The single also charted in Hungary, Czech Republic, Slovak Republic, Belgium, USA and Canada. Upon the first week of release, the single sold 107,000 copies.[29] Since then, "Wings" has also been certified Gold in Australia and New Zealand.[30]

The song "DNA", was selected as the second single from the album. The song was co-written and produced by TMS. The single was made available for digital download on iTunes on 11 November 2012. The song shares the same name as the album and during an interview, Jesy said that the song showed "a completely different side to Little Mix". "Change Your Life" was released as the third single on 3 February 2013.[31] "How Ya Doin'?" was chosen as the fourth and final single from the album. The single version features singer/rapper, Missy Elliott and premiered on UK radio station Capital FM on 27 March 2013.[32] The single was originally scheduled for a digital release on 5 May 2013, but instead was released on 17 April 2013.

Professional ratings

Aggregate scores
Source	Rating
Metacritic	61/100[33]
Review scores
Source	Rating
AllMusic	[34]
The Guardian	[35]
Digital Spy	[36]
Time Out London	[37]
BBC Music	(positive)[38]
Metro	3/5[39]

Upon its release, DNA received positive reviews from music critics. Al Fox from BBC Music was positive stating, "With placid, feline production, tight harmonies and breezy beats, much of DNA ambles along the well-trodden path of the temperate demi-ballad. But it's the ventures away from this that prove Little Mix function far better either side of mid-tempo."[38] Matt Collar of AllMusic gave the album three and a half stars out of 5 saying, "The 2011 winners of Britain's The X Factor TV show, four-piece girl group Little Mix deliver a slick, high-energy mix of dance-oriented pop music with their debut full-length album, 2012's DNA...Little Mix make good on their promise of updating the '90s girl group sound of En Vogue and TLC."[34] Rebecca Nicholson from The Guardian commented, "Their debut album arrives a year after the fact, and establishes their identity nicely, which is to say that they're being positioned as a sort of updated Girls Aloud with enormous drums and plenty of very "now" early-90s R&B references...When off-kilter beats collide with impeccable harmonies and pleasingly daft lyrics (literally, in the case of Madhouse, with its "Men in white coats, don't take me back there" line), it sounds like pop as it should be...", awarding the album three out of five stars.

In the United Kingdom, as part of Amazon's Black Friday Deals Week, more than 500 customised versions of the album were sold out in just 13 seconds of release online. This surpassed a previous record set by One Direction's debut album Up All Night (2011), which was part of the same promotion the previous year. Customised versions of Up All Night sold out in just under one minute, nearly three times slower than that of Little Mix.[40] In Ireland, the album entered the chart at number three, behind Rihanna's Unapologetic and One Direction's Take Me Home. In the UK, it also placed in the same position behind the same two albums. By the end of the year, the album sold 234,000 copies, placing it 39th on the Top 40 biggest selling albums of the year.[41] On 19 July 2013, DNA was officially certified Platinum by the British Phonographic Industry.[42] The album spent a total of 36 weeks on the UK charts[43] and has sold 450,000 copies in the UK as of 2019.[44]

After its Europe-wide release, the album placed in the top 5 in Italy and Norway, in the top 10 in Czech Republic and Sweden, in the top 20 in Denmark and Spain, in the top 30 in France and Portugal, and in the top 50 in Finland, Belgium and the Netherlands. It was released in United States and Canada on 28 May. DNA has peaked in the top 10 of eight countries worldwide, including the UK, Australia and Italy.

In the US, DNA entered the Billboard 200 album chart at number four after selling over 50,000 copies, behind the albums of Daft Punk (Random Access Memories), Alice in Chains (The Devil Put Dinosaurs Here) and John Fogerty (Wrote a Song for Everyone). DNA was the highest charting debut-week entry album by a British girl group in the US; a record previously held by the Spice Girls' debut album Spice (1997) which debuted at number six, but which later went on to number one.[45] On digital sales alone, DNA was second in the charts.[46] As of December 2013, the album has sold over 121,000 copies in the US.[47]

Notes

• ^{^[a]} – signifies an additional vocal producer
• ^{^[b]} – signifies a vocal producer
• ^{^[c]} – "We Are Young" (Acoustic) replaces the unplugged version of "DNA" as track 16 on the deluxe edition in certain regions.[51]

Adapted from AllMusic.[52]