Stevenage woman

Stevenage woman is a stereotypical voter identified in the United Kingdom, similar to Workington man or Worcester woman.[1] It profiles a suburban mother in her early 40s who is disillusioned with politics.[2] Identified with the Hertfordshire new town of Stevenage, Stevenage woman has been described as an important swing voter for the Labour Party in the next general election.[3] Such voters are identified as typically struggling with stagnant wages and the cost-of-living crisis.[4]

Stevenage Town Centre.

In April 2023, a report from Labour Together mentioned the term Stevenage woman.[5] They may have voted for Boris Johnson in the 2019 general election, but since then has leaned towards Labour.[6][7]

See also

References
  1. Zeffman, Henry. "Labour is urged to woo women of Stevenage". ISSN 0140-0460. Retrieved 3 April 2023.
  2. "What is the 'Stevenage Woman' stereotype? The voters who could be key for Labour". ITV News. 3 April 2023.
  3. Williams, Josh. "Stevenage Woman will decide the next election — and she's leaning Labour". ISSN 0140-0460. Retrieved 3 April 2023.
  4. Savage, Michael (1 April 2023). "'Stevenage Woman' vital to Labour success at next election, analysts say". The Observer. ISSN 0029-7712. Retrieved 3 April 2023.
  5. Jones, Morgan. "New report urges Starmer to court the vote of "Stevenage woman"". LabourList. Retrieved 3 April 2023.
  6. "'Stevenage woman' key to Labour success, says Starmer-backing think tank". www.shropshirestar.com. Retrieved 3 April 2023.
  7. "Keir Starmer says he was 'ruthless' over Jeremy Corbyn ban". The Independent. 2 April 2023. Retrieved 3 April 2023.
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