Ströer

Ströer SE & Co. KGaA is a German out-of-home advertising, online advertising, billboards and street furniture company with headquarters in Cologne.

Digital large-screen billboard in Dresden
Ströer SE & Co. KGaA
TypeSE & Co. KGaA
ISINDE0007493991
IndustryMass media, out-of-home advertising
Founded1990 (1990)
Headquarters
Cologne, Germany
Key people
Revenue1,600 million EUR[1] (2019)
Number of employees
13,000 (2019)
Websitewww.stroeer.com

Markets

Ströer SE & Co. KGaA is a out-of-home advertising, online advertising, billboards and street furniture company with headquartered in Cologne. Aside from Germany, the company's core markets are Poland, Spain, the Netherlands, Belgium and the United Kingdom.[2] The publicly traded company is listed in the SDAX and the Prime Standard segment of the Frankfurter Börse.[3] In 2019, the revenue was 1.6 billion euro.[4]

In 2016 Ströer operated around 4000 video screens in public places, which reached an estimated 30 million people each month.[1]

Acquisitions

In November 2015, Ströer acquired T-Online's (Germany's biggest Internet service provider) online portal,[5] and in December 2015, Ströer acquired a 78.8% stake in Statista for €57 million.[6] Ströer acquired the remaining stake in Statista in 2019.[7]

In 2016, Ströer acquired StayFriends from United Online. StayFriends is now officially run by Ströer's T-Online.[8] [9]

Criticism

Advertising tobacco to children

Ströer has used loopholes in national legislation to advertise for tobacco, specifically targeting young people, despite European laws prohibiting nicotine marketing in public places. In German cities, as of 2019 notably Mainz and Hildesheim, the company has repeatedly placed advertising signs directly in front of schools, Kindergartens and playgrounds.[10][11]

Nicotine marketing provided by Ströer Media in front of a German school in 2020.

References
  1. "Ströer Annual Report 2016". Stroeer.com.
  2. "Ströer International". www.Stroeer.com. Retrieved 9 July 2017.
  3. "STRÖER Aktie - Aktienkurs - 749399 - Börse Frankfurt". www.Boerse-Erankfurt.de. Retrieved 9 July 2017.
  4. "Auf einen Blick". www.Stroeer.com (in German). Retrieved 28 September 2020.
  5. "Ströer übernimmt Interactive Media und T-online.de". OneToOne.de (in German).
  6. Treija, Ieva (21 December 2015). "Big Exit in Germany: Ströer SE acquires global data and business intelligence platform Statista for roughly € 57 million". EU-Startups. Retrieved 20 June 2017.
  7. Editors, EuropaWire PR. "Ströer announces increase in Statista shareholding". EuropaWire.eu. Retrieved 2020-08-16. {{cite web}}: |last= has generic name (help)
  8. "UNITED ONLINE COMPLETES SALE OF STAYFRIENDS". ACXIT Capital Partners. 25 May 2016. Retrieved 20 June 2017. [U.O.] announced on May 24, 2016 that it has completed the sale of the stock of its wholly owned subsidiaries comprising the StayFriends' business, the Company's European websites for social networking services, to Ströer SE & Co. KGaA (DE: SAX) ("Ströer"), a leading provider of out-of-home and online advertising services based in Germany, for a total cash consideration of 16.0 million euros
  9. Business, INTERNET WORLD (3 May 2017). "16 Millionen Euro für StayFriends: Ströers Daten-Deal" [16 million euros for StayFriends]. INTERNET WORLD Business (in German). Retrieved 20 June 2017. It's all about data {{cite web}}: |last= has generic name (help)
  10. Hauck, Bastian (2019): Wirbel um Tabakwerbung vor Mainzer Kindergarten In: Mainzer Allgemeine Zeitung vom 20. Mai 2019
  11. Beckert, Heiko (2020): Ortsbeirat Mainz-Altstadt weist Ströer in die Schranken In: Mainzer Allgemeine Zeitung vom 24. Juni 2020
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