Stylenite

StyleNite is a cultural event organized by Berlin's designer Michael Michalsky. It has evolved from Michalsky's fashion shows and takes place twice a year during Berlin Fashion Week. Since January 2010 the event is officially titled StyleNite.
The event is breaking with the traditions of a conventional fashion show, by combining performances of different art disciplines. Each StyleNite is themed according to the inspirational topic of the latest collection of the designer Michalsky.

StyleNite logo
Michael Michalsky

Event concept

Michalsky is considered a „seismograph of society"[1] and his collections are regularly influenced by current developments in society. These topics are picked up as central theme of the StyleNite with the aim to support a free and tolerant exchange between artists and art disciplines. In this respect, the StyleNite is considered a platform for exchange, discussion and contacts. Inherent part of the StyleNite are Michalsky's fashion shows. Alternating locations and elaborate stage-designs are setting the scene for further performances during the event. Part of the program are always live music acts of famous or newcomer bands, show performances, film premieres and fashion shows of other labels.[2] The evening ends with an excessive after show party.

In March 2011 Michalsky announced that the following four StyleNites are going to take place at the Tempodrom in Berlin.

Overview
EventLocationThemeMusic-ActGuest labelShow actDJVisitors (estimate)
Jan 2007Rotes RathausAnita Berbers BerlinFrédéric Sanchez300
Jul 2007Brandenburg GateBad Boy, Bad GirlDJ Hell300
Jan 2008KulturforumNeo-Wirtschaftswunder (neo economic miracle)Fetisch450
Jul 2008UferhallenDemo-CultureLady GagaDJ Hell450
Jan 2009Zionskirche (Berlin)Sex and ReligionDJ Hell600
Jul 2009FriedrichstadtpalastThe Great Depression Part IIDJ Hell2.000
Jan 2010FriedrichstadtpalastZille sein MilljöhSpandau Ballet, HurtsKaviar Gauche, Lala BerlinBella BerlinDJ Hell1.800 + web-live-stream
Jul 2010TempodromEndangered SpeciesOMDYMA Show Couture, MaharishiNadja MichaelDJ Hell1.200 + web-live-stream
Jan 2011TempodromUrban NomadsAlphavilleFilm Tron: LegacyTiefschwarz1.400 + web-live-stream
Jul 2011TempodromToleranceMirrorsLASCANA BeachwearLightperformance by Gert HofTiefschwarz1.450 + web-live-stream
Jan 2012TempodromLustJessica6, Frida Gold, Marina and the DiamondsRoeckl, C'est ToutBroadcast on TV station ARTETiefschwarz1.350 + web-live-stream + TV broadcast
Jul 2012TempodromPersonal SunshineBlitzkids mvt., EklipseTiefschwarz1.550 + web-live-stream
Jan 2013TempodromBroken PromisesIcona Pop, SCHMIDTThe Disney's Wizard of Oz sneak peek eventTiefschwarz1.500 + web-live-stream
Jul 2013TempodromSweet FreedomMS MR, NONONOTiefschwarz1.400 + web-live-stream

Artists, models und special features

Music acts
  • Lady Gaga, 07/2008
    Lady Gaga, 07/2008
  • Spandau Ballet, 01/2010
    Spandau Ballet, 01/2010
  • Hurts, 01/2010
    Hurts, 01/2010
  • Nadja Michael, 07/2010
    Nadja Michael, 07/2010
  • Jessica 6, 01/2012
    Jessica 6, 01/2012
  • Marina and the Diamonds, 01/2012
    Marina and the Diamonds, 01/2012
  • Frida Gold, 01/2012
    Frida Gold, 01/2012
  • Icona Pop, 01/2013
    Icona Pop, 01/2013
  • MS MR, 07/2013
    MS MR, 07/2013

Special features
  • 8 July 2008: First live performance of Lady Gaga outside the USA
  • 21 January 2010: World premiere of the band Hurts
  • 9 July 2010: The opera singer Nadja Michael performs an aria from Médée on the catwalk
  • 9 July 2010: Exclusive preview of the Friedrichstadt-Palast revue YMA
  • 20 January 2011: The company DHL shoots the new TV spot for its global advertising campaign on the StyleNite catwalk
  • 21 January 2011: German premiere of the Disney film Tron: Legacy
  • 8 July 2011: Lightperformance by the artist Gert Hof to the song "Nothing Else Matters" by Metallica
  • 25 August 2011: The art gallery Contributed[3] dedicates an exhibition to the Michalsky StyleNite with fotos and videos by three artists
  • 20 January 2012: The French-German TV station ARTE films the autumn/winter 2012 Michalsky StyleNite. The documentary is presented by Joachim Winterscheidt and broadcast on ARTE on 21 January 2012.
  • 18 January 2013: The sneak peek of Disney's "The Wizard of Oz", with a presentation of three dresses inspired by the main characters of the movie

Stage design

Michalsky always develops an elaborate and individual stage for each StyleNite interpreting the theme of the evening. For example, the stage of the StyleNite The Great Depression Part II featured a crashed airplane in a pool and thousands of stocks on the catwalk.

  • Stage, 1/2012
    Stage, 1/2012
  • Stage, 7/2012
    Stage, 7/2012
  • Stage, 1/2013
    Stage, 1/2013
  • Stage, 7/2013
    Stage, 7/2013

Models

Besides famous models there are always new faces to be spotted at StyleNite.

Michalsky has always ignored the „traditional" requirements for models regarding age, origin and perfection. He would line up handicapped models as well as aged models on the runway at StyleNite. The engagement of the handicapped model Mario Galla at the StyleNite in July 2010 was considered almost scandalous among the fashion scene and caused enormous media response.[4] In January 2011, the models Eveline Hall and Pat Cleveland walked the runway; both women are over 60 years old. The internationally renowned German model Toni Garrn has been a regular among the models at StyleNite for several years. In January 2013 Jimi Blue Ochsenknecht was proud to present his first run on catwalk for Michael Michalsky.

Tickets

There is no official ticket sale for the event. The invitations are sent exclusively to a limited number of guests. The audience at StyleNite changes each time, consisting of people from fashion, media, politics, art and celebrities.

The organizer provides selected media - mainly fashion magazines, blogs and design journals - with a limited number of tickets that are available for raffles.[5] In single cases tickets are given to the students of Berlin's fashion design academies.

There is a strict door policy at the night of the StyleNite. This is done because of the many features that this show has to offer. It's very exclusive since it offers the latest of the designer's collection.

Media coverage

The StyleNite is extensively covered in German and international media. In July 2011 the StyleNite was covered extensively by Chinese media for the first time. Vogue TV China broadcast a report[6] and the Cosmopolitan China dedicated an entire page to the event. On 21 January 2012 the French-German TV station ARTE aired a 90 minutes documentary on the Michalsky StyleNite.

Quotes:

  • Spiegel Online: "The most daring combination at Fashion Week"[7]
  • Bild: "Mega-Event StyleNite"[8]
  • Styleranking: "StyleNite advancing to a major entertainment fashion show"[9]
  • FAZ: "Friday night was a big blast. Only (…) Boss is playing in this league."[10]
  • The New York Times: "Party Like It's 1929"[11]
  • Focus: "Fashion Week-Finale: Pastelltöne und ein schwangeres Model"[12]
  • VOGUE: "Preview Michael Michalsky"[13]
  • Manager Magazin: "Bloß nicht zu klassisch!"[14]

References
  1. How Berlin Became the Coolest City, www.hollywoodreporter.com, retrieved 8 September 2011
  2. Celebrity parade at Michalsky Archived 23 March 2012 at the Wayback Machine, www.bunte.de, retrieved 8 September 2011
  3. Exhibition Remember Tolerance Archived 23 July 2012 at archive.today, www.contributed.de, retrieved 25 August 2011
  4. Ich mag meinen Körper. Interview with Mario Galla. In: Der Stern. (online Archived 17 September 2011 at the Wayback Machine, retrieved 26 July 2010
  5. Grazia raffles tickets Archived 25 January 2011 at the Wayback Machine, www.grazia-magazin.de, retrieved 8 September 2011
  6. Vogue TV China, www.video.vogue.com.cn, retrieved 5 September 2011
  7. Spiegel Online about the StyleNite, www.spiegel.de, retrieved 22 January 2011
  8. Mega-Event StyleNite, www.bild.de, retrieved 9 July 2011
  9. StyleNite advancing to a major entertainment fashion show, www.styleranking.de, retrieved 13 July 2011
  10. Big blast, www.faz.net, retrieved 23 January 2011
  11. Party Like It's 1929, www.nytimes.com, retrieved 27 January 2010
  12. Fashion Week-Finale: Pastelltöne und ein schwangeres Model, www.focus.de, retrieved 9 July 2012
  13. Preview Michael Michalsky, www.vogue.de, retrieved 11 January 2013
  14. Bloß nicht zu klassisch!, www.manager-magazin.de, retrieved 8 July 2013
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