StyleHaul

StyleHaul was a marketing services, media, and technology company which gained recognition as an early pioneer of branded content and native advertising on digital platforms.[1] The company was founded in 2011 by Stephanie Horbaczewski and operated as a portfolio company of RTL Group, which paid $127 million USD to acquire a controlling stake in the company in 2014.[2]

StyleHaul, Inc.
IndustryMarketing
FounderStephanie Horbaczewski
HeadquartersLos Angeles, CA
Number of locations
Los Angeles, New York, Chicago, London, Singapore
Services
ParentRTL Group

StyleHaul was known for its large-scale influencer and paid media campaigns for major beauty brands and retailers, such as Sephora, Maybelline, and Walgreens,[1] as well as for its high-profile talent network, which has included creators like Zoella,[3] Ashley Tisdale,[4] Chloe Lukasiak[5] and Joey Graceffa.[6]

In 2018, StyleHaul founder and CEO Stephanie Horbaczewski left the company in order to launch an artificial intelligence startup, Vody, alongside former StyleHaul Chief Technology Officer, Jeremy Houghton.[7] In 2019, StyleHaul shuttered operations, which coincided with the arrest and guilty plea of Dennis Blieden, 29, a former StyleHaul executive and professional poker player who embezzled $22 million from the company to pay his poker debts, personal debts and bad investments in cryptocurrencies.[8]

References
  1. Moore, Kristina. "Designer Spotlight: StyleHaul Builds Style YouTubers' Careers". Forbes. Retrieved March 24, 2019.
  2. Mance, Henry (November 3, 2014). "Register". Financial Times. Retrieved July 21, 2023.
  3. O'Connor, Clare. "Forbes Top Influencers: How Zoe 'Zoella' Sugg Makes Millions From YouTube Beauty Tutorials". Forbes. Retrieved March 24, 2019.
  4. "Ashley Tisdale Signs with StyleHaul for Her YouTube Channel". Variety. May 24, 2017. Retrieved May 24, 2017.
  5. Guide, Game & (October 2, 2016). "'Dance Moms' 2016 News & Update: Chloe Lukasiak Is The New Face Of StyleHaul! Focusing More On Modelling Career?". Gamenguide. Retrieved October 9, 2021.
  6. joshuajcohen (December 20, 2013). "YouTube Star Joey Graceffa Joins StyleHaul". Tubefilter. Retrieved March 24, 2019.
  7. "Former StyleHaul Execs Launch Vody, Big-Data Startup Aimed at Enhancing Content Recommendations". Variety. October 23, 2020. Retrieved November 25, 2019.
  8. "Former executive at influencer marketing firm StyleHaul accused of embezzling millions to play poker". Los Angeles Times. July 12, 2019. Retrieved November 25, 2019.


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