Sumi Hakim

Sumiaty "Sumi" Hakim (born 26 March 1944)[1] is an Indonesian fashion designer and former model.[2] She was a co-founder of The Professional Group, a modeling agency known for introducing cutting-edge fashion designs in the 1970s.[3][4]

Sumi Hakim
Born (1944-03-26) 26 March 1944
Bandung, Japanese-occupied East Indies
NationalityIndonesian
Occupation

Career

In 1962, Hakim was crowned the Queen of Vespa in Indonesia.[5] She was represented by Indonesia Model Agency (IMA), one of Indonesia's first modeling agencies.[6]

Hakim went on to form a new modeling agency, The Professional Group, with actresses Rima Melati and Gaby Mambo,[4][3] taking a more active role in leading the agency as Melati and Mambo became less involved.[4] Nicknamed "The Prof's Group", they represented 40 models and showcased more innovative fashions than what was common in Indonesia at the time.[4][3] According to Hakim, Melati was instrumental in organising one of the first formal fashion shows in the country, and involved popular musical artists such as Titiek Puspa and Broery to bring their performances to life.[3] The ensuing publicity led to engagements abroad in Malibu, Hawaii, and as far as Europe, on trips which also helped to promote Indonesia.[3]

In 1973, she traveled with Melati and Emilia Contessa to the Netherlands for a month-long show sponsored by Pertamina.[7]

Later career

In August 2008, Sumi Hakim's fashion designs were featured in a charity fashion show, in which senior models including Rima Melati, Enny Soekamto, and Sherly Parengkuan returned to the catwalk.[2] The Jakarta Post reported that her designs included "flowing, hand-painted silk and chiffon", "detailed beaded appliqués", and wide sleeves that created "butterfly-like silhouettes", noting that Hakim had hand-painted her blouses herself.[2] Following the charity fundraiser, Hakim and several models over the age of 50 were honoured by the Indonesian World Records Museum (MURI) in September 2008.[8]

In 2016, Hakim was invited to the Indonesia Vespa World Days, which coincided with the 70th anniversary of Vespa.[5] During the festival, Hakim revealed that she had ridden a Vespa scooter for the first time only three days before winning the 1962 competition which helped to launch her career.[5]

References
  1. Varia. 1973.
  2. Sabarini, Prodita (31 August 2008). "Old faces return to fashion for a cause". The Jakarta Post. Archived from the original on 19 August 2009. Retrieved 10 October 2022.
  3. Puput Puji Lestari (24 June 2022). "Seeing Rima Melati's Face Last Time, Sumi Hakim: She's So Beautiful". VOI - Waktunya Merevolusi Pemberitaan. Retrieved 26 June 2022.
  4. "SUMIHAKIM: 'Tiru meniru dalam mode adalah berkreasi' Benakah?" (PDF). Vista magazine (in Indonesian). No. 209. 1 June 1974. Retrieved 11 October 2022 – via Museum Musik Indonesia.
  5. Sanjaya, Yongki (23 April 2016). "Sumiaty, Ratu Vespa Indonesia 1962 Bikin Geger Pancoran". liputan6.com (in Indonesian). Retrieved 12 October 2022.
  6. "2013 Fashion Icon – Adriana Paula Kawilarang: Pelopor Industri Mode Indonesia". Jakarta Fashion and Food Festival (in Indonesian). Retrieved 31 May 2022.
  7. Sanubary, Kin (10 October 2021). "Majalah Varia Remaja edisi Oktober 1973 - Page 2 of 2". SEIDE (in Indonesian). Retrieved 12 October 2022.
  8. "Peragaan Busana dengan Peragawati Profesional Usia di Atas Setengah Abad". MURI (in Indonesian). 11 September 2018. Archived from the original on 1 December 2021. Retrieved 31 May 2022.
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