Alexandra Mary Hirschi

Alexandra Mary "Alex" Hirschi (née Darvall; born 21 September 1985), known online as Supercar Blondie, is an Australian social media celebrity, presenter, and vlogger based in Dubai, United Arab Emirates. She is best known for her automotive videos, which she posts on a regular basis on Facebook, Instagram and YouTube. Her Facebook page has hit 50 million followers,[1] her Instagram over 12.8 million followers,[2] and she has over 10 million subscribers on YouTube. According to Socialbakers, her Facebook page was globally the fastest growing auto page in 2018.[3]

Not to be confused with Alex Hirsch.

Alex Hirschi
Born
Alexandra Mary Darvall

(1985-09-21) 21 September 1985
Brisbane, Queensland, Australia
Other namesSupercar Blondie
YouTube information
ChannelsSupercar Blondie
Years active2016–present
GenreAutomotive
Subscribers15.4M subscribers
Total views6.40 billion
Last updated: 27 Sep 2023
Websitesupercarblondie.com

Personal life

Born in Brisbane, Australia, Hirschi had a passion for cars at an early age. The first car she owned was a Mitsubishi Lancer.[4] Hirschi studied Journalism & Business at Queensland University of Technology before moving to Dubai in 2008. For 9 years, she was a newsreader and presenter for a talk radio show on Dubai Eye 103.8,[5] where she interviewed many celebrities including John Travolta, Jake Gyllenhaal and Liam Neeson.[6][7] In 2018, she left the radio show and became a full-time video creator on social media.

Career

Hirschi's social media presence allows automotive brands like Bugatti and Ferrari to advertise their products through her. Instead of being an automotive journalist, she states that she provides "insight into the supercar culture and what it’s like to drive these incredible cars in a light, fun way."[4] Being one of the few women in supercar culture, she also opens up the demographic for these vehicles.

In March 2018, Arabian Business listed her as one of the 50 Most Influential Women In The Arab World,[8] and it nominated her in 2019 as one of Top 30 most influential women in the Arab world.[9] Also in March 2018, Esquire Magazine Middle East named her Influencer of the Year.[10]

She appeared on Germany's free to air TV RTL II on the car show GRIP Das Automagazin on 10 June 2018, co-presenting the one-off Bugatti L'Or Blanc and the La Ferrari Aperta.[11]

In January 2019, Broadcasting & Cable announced Hirschi will be hosting their new car TV show Car Crews.[12] The show is released on Insight TV and focuses on uncovering different car cultures across the United States.[13]

She drove the official Batmobile from the feature film Batman (1989).[4]

In 2020 Hirschi won a Shorty Award for Breakout YouTuber.[14]

Filmography

Television
Year Film Role Notes
2018 Grip Herself Episode: Dubai
2019 Top Gear Herself Episode: Dubai
2019–present Car Crews Host/Herself 7 episodes

See also

References
  1. "Supercar Blondie". Facebook. June 18, 2021. Archived from the original on May 14, 2018. Retrieved June 18, 2021.
  2. "Alex - that girl with the cars (@supercarblondie) Instagram profile". Instagram.com. Retrieved May 14, 2020.
  3. "Fastest-Growing Auto Pages". socialbakers.com. Archived from the original on April 22, 2018.
  4. "Supercar Blondie: The Female Supercar Driver Whose Instagram Account Is Rocking Dubai". Forbes. Archived from the original on November 14, 2017.
  5. "Berner auf Ueberholspur". 20min.ch. February 22, 2018.
  6. "Youtube mujer sorprendida ferrari". El Comercio. February 14, 2018. Archived from the original on April 23, 2018.
  7. "Il regalo di valentino per supercar blondie". gazzettadiparma.it. Archived from the original on April 23, 2018.
  8. "50 Most Influential Women in the Arab World". arabianbusiness.com. Archived from the original on April 22, 2018.
  9. "The 30 Most Influential Women in the Arab World 2019". arabianbusiness.com. February 2019. Retrieved October 11, 2019.
  10. "We're celebrating the biggest Influencers in the Middle East". esquireme.com. Archived from the original on April 22, 2018.
  11. "Vorschau: Matthias Malmedie trifft 'Supercar Blondie' in Dubai". Archived from the original on October 1, 2020. Retrieved July 19, 2019.
  12. "Insight TV Unveils New Car Show Hosted by Global Social Celebrity Supercar Blondie". NextTV. March 11, 2019. Retrieved June 25, 2020.
  13. Dams, Tim. "Q&A: Alex Hirschi, aka Supercar Blondie and Insight TV host". IBC.org. Retrieved January 22, 2020.
  14. "12th Annual Winners". shortyawards.com. Retrieved May 14, 2020.
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