Supré

Supré is an Australian fast fashion women's wear chain owned by the Cotton On Group. Known for fashion items and basics at an affordable price point, the Supré product offering is aimed at the youth market.[1] As of September 2023, there are 77 Supré stores in Australia.[2]

Supré
TypePrivately owned
IndustryRetail
FoundedMarrickville, New South Wales, Australia
FounderHans van der Meulen
HeadquartersGeelong, Victoria, Australia
Number of locations
77 stores (2023)
Area served
Australia
ProductsClothing
ParentCotton On Group
Websitesupre.com.au

History

Supré was founded by retailers Hans and Helen van der Meuleen in Marrickville, New South Wales in 1984.[2]

In 1997, Supré entered voluntary administration.[3]

In 2013, the Cotton On Group acquired Supré with plans to expand the brand internationally.[4][5] After the acquisition, the Supré head office was relocated from Sydney to the Cotton On Group headquarters in Geelong, Victoria.[6]

In October 2016, Supré opened its first store in South Africa.[7]

In November 2018, Supré was fined by the Queensland Office of Fair Trading (OFT) for misleading customers about the price of clothing at the brand's Chermside store.[8]

All Supré stores in New Zealand had been closed by 2020.[9]

Products

Supré sells fashion denim, tops, printed tees, dresses and more. Supré has mainly sold women's clothing, however has had men's sections at times over the years.

References
  1. Sullivan, Rebecca (31 July 2018). "Whatever happened to Supré?". News.com.au. Retrieved 18 September 2023.
  2. Dong, Irene (13 September 2023). "Supre launches flagship store at Melbourne Central". Inside Retail Australia. Retrieved 18 September 2023.
  3. Daquino, Laura (11 September 2015). "Is this the death of fashion as we know it?". Business News Australia. Retrieved 18 September 2023.
  4. "Cotton On buys Supre". News.com.au. 2 October 2013. Archived from the original on 2 August 2015. Retrieved 14 November 2013.
  5. Phillips, Campbell (2 October 2013). "Cotton On Acquires Supré to Strengthen Store Footprint and Online". Inside Retail. Archived from the original on 7 November 2013. Retrieved 27 October 2019.
  6. Mitchell, Sue (30 November 2014). "Supre boss battles the juicers". The Sydney Morning Herald. Retrieved 18 September 2023.
  7. Ramoshaba, Jessica (15 October 2016). "Australian Brand Supre' has landed on our shores!". TrueLove. Retrieved 18 September 2023.
  8. "Supré fined for misleading consumers on price | Media statements". www.qld.gov.au. Retrieved 21 April 2020.
  9. Foxcroft, Debrin (31 January 2020). "Here are six brands that couldn't make it in NZ's retail market". Stuff.co.nz. Retrieved 18 September 2023.
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