Syed Alamgir

Syed Alamgir is a Bangladeshi business executive. He is renowned for incorporating the halal concept in the FMCG category. He is the first person to be acknowledged as “The Marketing Superstar” in Bangladesh in the year 2019 by renowned Bangladeshi Channeli and Brand Forum.

Syed Alamgir
Born (1951-08-01) 1 August 1951
Netrokona, East Bengal, British India
Alma materInstitute of Business Administration, University of Dhaka
OccupationBusiness executive
SpouseSalma Alamgir
Children3

Education

Alamgir was born on 1 August 1951. He completed his Master of Business Administration (MBA) from the Institute of Business Administration, University of Dhaka in 1976.[1] He has said that he obtained a PhD from the University of New Castle, Oregon,[2] a diploma mill which, according to state authorities, conferred degrees illegally.[3]

Career

Alamgir started career in British Pharmaceutical Company May & Baker (currently Sanofi Aventis) in 1976.[4]

Alamgir worked from 1992 to 1998 at Jamuna Group as group marketing director.[5] The company had launched their Pegasus Shoes brand in 1992.[6] Within two years he built it into the second largest footwear brand in Bangladesh, after Bata.[7] In 1993, Jamuna launched their Aromatic line of cosmetics.[6] By marketing Aromatic soap as halal, containing no animal fats, Alamgir helped it capture a 14% market share in the country in its first year.[8][9] By replacing the tin toothpaste tubes then used in the local market with laminate tubes, Alamgir helped Aromatic toothpaste capture a 15% market share in Bangladesh.[10]

Alamgir joined ACI Limited in 1998 as executive director. At the time, it was primarily a chemical company, with just two consumer products,[10] Aerosol household insecticides and Savlon antiseptics.[11][12] Alamgir launched 17 new product lines under ACI,[1] including ACI Salt and PURE foods.[10] He was promoted to managing director of ACI Consumer Brands in 2017.[1]

Alamgir is serving as President of Bangladesh Vacuum Salt Manufacturers’ Association, Bangladesh Sanitary Napkin & Diapers Manufacturers’ Association, MBA Association of Bangladesh, Bangladesh-Greece Chamber of Commerce and Industry (BGCCI).[13]

Personal life

Alamgir is married to Salma Alamgir and is the father of three daughters.

Awards
  • Best Marketing Director by Rapport Bangladesh in 2002
  • Retail Person of the Year award in the Asian Retail Congress in 2014
  • The Marketing Superstar Award 2019 by Channeli and Brand Forum

References
  1. Chowdhury, Dwoha (25 November 2020). "Adaptability is the key to success". The Daily Star.
  2. Khondker Emadul Haq interviewing Syed Alamgir (2015). I Style with Dr. Syed Alamgir (Television production). Dhaka: Independent Television. 5:36 minutes in. I submitted my papers. And they accepted it, they conferred me this PhD degree. (in Bengali and English)
  3. Macdonald, Calum; Denholm, Andrew (7 July 2007). "Uncovered: a tale of two colleges". The Herald. p. 4.
  4. "Syed Alamgir, Managing Director, ACI Consumer Brands - ICE Business Times". ibtbd.net. 12 June 2018. Retrieved 2018-10-30.
  5. Mahmud, Niaz (3 March 2021). "Syed Alamgir seeks to elevate Akij Ventures to greater heights". Dhaka Tribune.
  6. "Growth Story". Jamuna Group. Retrieved 15 May 2021.
  7. Habib, Ahsan (2 July 2019). "Innovation key to establishing a brand". The Daily Star.
  8. Akhter, Shahida (30 January 2011). "Kotler Highlights Syed Alamgir". Star Campus. The Daily Star.
  9. Kotler, Philip (2010). Principles Of Marketing: A South Asian Perspective (13th ed.). Pearson Education. p. 76. ISBN 978-81-317-3101-7.
  10. Babu, Mahfuz Ullah (31 January 2021). "What it needs to be a market leader". The Business Standard.
  11. "Pest Control". ACI Limited. Retrieved 15 May 2021.
  12. "Antiseptics". ACI Limited. Retrieved 15 May 2021.
  13. "Managing Director of ACI Consumer Brands - Business". The Daily Observer. Retrieved 2018-10-30.
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