Syrup (novel)

Syrup (1999) is Max Barry's debut novel. Written under the pseudonym Maxx Barry, the novel satirizes consumerism and marketing techniques. It was adapted into the 2013 film Syrup.

Syrup
First edition cover
AuthorMaxx Barry
CountryAustralian
LanguageEnglish
GenreSatirical novel
PublisherViking Press
Publication date
July 1999
Media typePrint (Hardback & Paperback)
Pages320 pp (first edition, hardback)
ISBN0-670-88640-8 (first edition, hardback)
OCLC40408909
813/.54 21
LC ClassPS3552.A7424 S97 1999
Followed byJennifer Government 

Main characters

  • Scat – The protagonist, a recent marketing graduate and the original creator of Fukk.
  • Sneaky Pete – The antagonist, Scat's college friend, former roommate, and eventual boss.
  • 6 – Scat's partner and love interest, a marketing executive.
  • Cindy – Scat's on-and-off girlfriend, later named Babe-A-Licious.
  • Tina – 6's roommate, a film student.

Plot

Scat, a fresh marketing graduate, invents a new Coca-Cola product called 'Fukk'. He tries to sell his idea to the company for $3 million, but discovers his former roommate and friend Sneaky Pete has already claimed the trademark. This leads Scat to move out of their shared apartment and stay with Cindy, his on-and-off girlfriend. She eventually kicks him out, and he ends up living with 6, a marketing executive, and Tina, her film student roommate. Scat leads the summer marketing campaign for Coca-Cola and makes it a success. He then attempts to sabotage Sneaky Pete's secret project for Coca-Cola: the first ever feature-length advertising movie.

Coca-Cola Blāk

In 2006, Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola BlāK, first released in France in a black can. Barry commented on the similarities of this and his novel’s fictional Coca-Cola Fukk on his blog.[1]

Release details

  • 1999, UK, Viking Press (ISBN 0-670-88640-8), Pub date ? July 1999, hardback (First edition)
  • 2000, UK, Penguin Books (ISBN 0-14-029187-3), Pub date ? July 2000, paperback

References

  1. Barry, Max (2006-04-10). "Coca-Cola Stole My Brain". Retrieved 2008-08-22.
  • Syrup at Max Barry's website


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