Episode 10 (Tá no Ar)

The tenth episode of the Brazilian situation comedy Tá no Ar, first of the second season, premiered on the Globo Network on Thursday night, February 12, 2015. It was written by series creators Marcelo Adnet and Marcius Melhem, and directed by Maurício Farias.

"Episode 10"
Tá no Ar episode
Marcelo Adnet (left) and Marcius Melhem (right) in a parody of high class of São Paulo. This sequence was positively received by critics.
Episode no.Season 2
Episode 1
Directed byMaurício Farias
Written byMarcelo Adnet
Marcius Melhem
Original air dateFebruary 12, 2015 (2015-02-12)
Running time22 minutes
Guest appearances

This episode received generally positive reviews from critics, particularly for the writing and the parodies, besides music played at the end. According to Ibope, the episode were watched by 4.79 million viewers during their original broadcast in São Paulo and Rio de Janeiro, the two major advertising markets in Brazil.

Cast
    Actor/Actress[5]
    Marcelo Adnetmain cast
    Marcius Melhem
    Danton Mello
    Carol Portes
    Georgiana Góes
    Luana Martau
    Maurício Rizzo
    Márcio Vito
    Renata Gaspar
    Verônica Debom
    Welder Rodrigues
    Pedro Bialspecial guest star
    Bruno Gagliasso
    Regina Duarte

    Reception

    Ratings

    In its original airing on the Globo network, the tenth episode of Tá no Ar acquired a 13.8 Ibope Rating.[6] This indicates that about 978,015 households and 2.6 million viewers watched this episode in Greater São Paulo. In Rio, the second largest advertising market in Brazil, the episode acquired 20.0 Ibope Rating.[7] This means that 845,000 homes and 2.19 million people watched.[8]

    Critical

    This episode received generally positive reviews from critics. Renato Kramer, of Folha de S. Paulo, praised the episode, saying "Tá no Ar came back to stay".[9]

    References
    1. Fernanda Reis (February 12, 2015). "'Tá no Ar' volta com mais música e participações especiais". Folha de S.Paulo (in Portuguese). Ilustrada.
    2. UOL SP (13 February 2015). ""Tá No Ar" invade o "BBB" com discurso de Adnet e Melhem para eliminar Bial". UOL. Especial BBB 15. Retrieved 13 February 2015.
    3. UOL RJ (12 February 2015). ""Tá no Ar" agrada com críticas ao Carnaval, aos ex-BBBs e Gagliasso matador". UOL Televisão. Retrieved 13 February 2015.
    4. Natália Boere (12 February 2015). "'Tá no ar' estreia segunda temporada com direito a invasão à casa do 'BBB'". O Globo. Revista da TV. Retrieved 13 February 2015.
    5. Conheça toda a trupe de Tá no Ar: a TV na TV
    6. Dell Santo, João Paulo. ""Império" bate recorde e atinge maior marca desde a estreia; confira as audiências de quinta". RD1, IG. Retrieved February 20, 2015.
    7. Segunda temporada de 'Tá no ar' estreia com 20 pontos no Rio e 14 em São Paulo
    8. "Quanto vale um ponto do Ibope, em 2015?". Archived from the original on 2015-02-22. Retrieved 2015-02-22.
    9. 'Tá no Ar' volta a telinha com humor ácido e inteligente que o consagrou.
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