T3 (company)

T3 is an independent advertising agency. It is headquartered in Austin, Texas and also has offices in New York City, Atlanta, and San Francisco. The agency, which focuses on building useful brands, was founded in 1989 by CEO Gay Gaddis. T3 is one of the largest independent agencies owned by a woman in the United States, with capitalized billings over $230 million.[1](registration required) [2]

T3
TypePrivate
IndustryAdvertising
FoundedAustin, Texas
(1989 (1989))
HeadquartersAustin, Texas
Key people
Gay Gaddis, CEO Christian Barnard, COO
Number of employees
160
Websitewww.t-3.com
T3 Austin
T3 New York
T3 San Francisco

Clients

T3's clients include Allstate and UPS.

Work and awards

T3 ranks among AdWeek's Top 100 Agencies and Advertising Age's 2006 Top 100 U.S. Marketing Services Agencies lists.[1]

T3 has experience in both traditional and digital media across various verticals: Automotive, consumer goods, financial, government, healthcare, non-profit, retail, service, technology and travel. Within the digital realm, T3 offers analytics, application development, mobile, online advertising, web architecture and development, video, social and email. T3 created Coca-Cola Freestyle's first mobile app, PUSH! + Play for the iPhone and Android.

Noteworthy work includes Wall Street Journal's "Every Journey Needs a Journal" site,[3][4] JCPenney's desktop application, JCPToday,[5] Dell's Virtual Office,[6] and Marriott's Plug-In Site.[7]

August 2011: CEO, Gay Gaddis was named one of the Top 10 Hottest Digital Marketers by iMedia.[8]

Leadership

Chief Executive Officer: Ben Gaddis

Chief Operating Officer: Christian Barnard

SVP, Chief Creative Officer: Jay Suhr

Family-friendly policies

"T3 and Under" is the agency's in-house childcare program that allows new parents to bring their babies to work until they are nine months old. T3's family-friendly workplace programs have been recognized by the White House, The Today Show, The New York Times, Fortune Small Business[2] and Good Morning America.[9]

See also

References
  1. Advertising Age
  2. Fortune Small Business
  3. Webpicks
  4. Creative Showcase
  5. JCPday
  6. WebAwards
  7. The future of Guest Room Technology
  8. iMedia's Top 10 Hottest Digital MarketersArchived February 18, 2012, at the Wayback Machine
  9. "Bringing Up Baby at Work". ABC News. Archived from the original on 2022-01-26.
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