TASTE Holdings

TASTE Holdings is a South African management group with subsidiaries in the food and jewellery market. It is listed on the JSE with ticker symbol is of TAS, after it have been moved from the AltX board in June 2011.[1][2]

TASTE Holdings Ltd.
TypePublic
JSE: TAS
IndustryRetail
PredecessorScooters Pizza (Pty) Ltd
HeadquartersSouth Africa
Key people
  • Tyrone Moodley (CEO)
RevenueR 136,3 million (2009)
Number of employees
 (1000)
SubsidiariesStarbucks South Africa, Domions South Africa
Websitehttp://www.tasteholdings.co.za/

History

TASTE Holdings has been part of the Endeavor (non-profit) network since 2007.

TASTE Holdings has sold its hospitality service interests and has been renamed to Luxe Holdings Limited since 2020.[3]

Subsidiaries

Food
  • Maxi's - a chain of restaurants
  • Scooters Pizza - a chain of pizza take-away outlets (It predates TASTE Holdings)
  • St. Elmo's - a chain of pizza restaurants (acquired November 2010)[4]
  • Fish and Chip Co. - a chain of seafood take-away restaurants (acquired February 2012)[5]
  • Dominos Pizza - an American multinational pizza restaurant chain[6][7]
  • Starbucks - an American multinational chain of coffeehouses and roastery reserves[8][9]

Jewellery
  • NWJ Jewellery - a jewellery chain (acquired August 2008)[10]

Owners
  • Nando's owns approximately 14.5% of TASTE holdings.[11]
  • Brimstone Investments Corporation owns approximately 12%[11]

References
  1. "Taste heads to JSE's main board". Fin24. 28 June 2011. Retrieved 7 September 2013.
  2. "Main Board - Listed companies". JSE. Retrieved 7 September 2013.
  3. "TASTE HOLDINGS LIMITED - Name Change and Share Consolidation Finalisation Announcement".
  4. "Taste acquires St Elmo's". Fin24. 30 September 2010. Retrieved 7 September 2013.
  5. "Taste acquires The Fish & Chip Co". Fin24. 8 November 2011. Retrieved 7 September 2013.
  6. "Taste to liquidate Domino's after talks with prospective buyers collapse". BusinessLIVE. Retrieved 17 October 2021.
  7. "Domino's fall for Taste". Moneyweb. 16 March 2020. Retrieved 17 October 2021.
  8. "Supply chain coordination". The Multinational Enterprise: 75–76. 2018. doi:10.4337/9781788110068.00009. ISBN 9781788110068.
  9. "Taste Holdings sells Starbucks franchise for a song after spending over a billion". CNBC Africa. 1 November 2019. Retrieved 17 October 2021.
  10. "businessnews | market news TASTE TO ACQUIRE NWJ HOLDINGS - Slindile Khanyile". www.cnbcafrica.com. Archived from the original on 10 July 2013. Retrieved 7 September 2013.
  11. Taste Holdings Limited 2012 Annual report, p.87


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