TWIF Clothing

TWIF Clothing stylized as tWIF Clothing is a Nigerian clothing brand[1] and one of Africa's leading clothing brands[2]  that specialises in bespoke and ready to wear apparel for celebrities,[3]  businesses and other organizations, as well as clothing products such as shirts, suits, native attire, and pants.[4][5] 

tWIF Clothing
TypePrivate company
IndustryApparel
Founded2012
FounderOmotoso Oluwabukunmi
Headquarters
Ikeja, Lagos State
,
Nigeria
Number of locations
2 Stores, (Lekki and Ikeja, Lagos)
Area served
Nigeria
ProductsClothing
Number of employees
30+
ParenttWIF
Websitehttps://twif.com.ng/

History

tWIF Clothing was launched in September 2012 by Omotoso Oluwabukunmi while studying economics at Babcock University, Ogun State,[6][7] tWIF is an acronym for THE WAY IT FITS.The company has two branch locations across the country and has more than 30 employees.[8] tWIF clothing started gaining recognition in 2015, and was listed among the top 5 Emerging Nigerian Fashion/Clothing Brands to Look out for in 2015 by a Nigerian newspaper Dailytimes.[9] On July 4, 2020, tWIF Clothing made online Runway Debut and unveiled its collection titled Deluxè by tWIF.[10][11]  They got nationwide recognition in the fashion industry when Mike Edward's outfit won best-dressed at the 2020 Africa Magic Viewers' Choice Awards with tWIF apparel.[12][13] On March 3, 2020, tWIF Clothing made a Custom-made blazer and pants in ivory damask with cowries for Davido in his music video titled 1 mili,[14] which became the internet sensation and was featured in Pitchfork.[15]  tWIF Clothing has also created the outfits and styles for the television series Battleground, Zlatan’s Bolanle music video; and a web series, Skinny Girl in Transit and as well styled a couple of African celebrities including 2Baba, Lasisi Elenu, Peruzzi, Joseph Yobo, Mawuli Gavor, Diamond Platinum, Falz, Timini Egbuson and Kunle Remi.[16] In 2023 tWIF Clothing won a national outstanding leadership award from the Southern Youth Assembly Of Nigeria (SYAN).[17]  

References
  1. "Style 2021: Nigerian Brands To Look Out For (1)". independent. 16 January 2021. Retrieved 2 June 2023.
  2. "15 most popular Nigerian clothing/fashion brands in 2022". dailytimes. 10 December 2022. Retrieved 2 June 2023.
  3. "tWIF Clothing, Yomi Casual, Others Top Africa's Clothing Brands For Entertainers". leadership. 8 August 2021. Retrieved 2 June 2023.
  4. "Why TWIF Quintessential Collection Is For 'Sabi Men". Independent. 6 August 2022. Retrieved 2 June 2023.
  5. "Top 5 Nigeria's Widely Recognized Fashion/Clothing Brands In 2020". independent. 15 March 2023. Retrieved 2 June 2023.
  6. "Helping people look good makes me happy –Omotoso". punch. 19 July 2020. Retrieved 2 June 2023.
  7. "Omotoso Oluwabukunmi's TWIF Clothing Line Wardrobe Davido's Musical Video". thisday. 1 May 2020. Retrieved 2 June 2023.
  8. "10 Remarkable Facts You Didn't Know About tWIF Clothing". telegraph. 10 December 2022. Retrieved 2 June 2023.
  9. "5 Emerging Nigerian fashion/clothing brands to look out for in 2015". dailytimes. 31 March 2015. Retrieved 2 June 2023.
  10. "Deluxe By tWIF Makes Online Runway Debut". independent. 4 July 2020. Retrieved 2 June 2023.
  11. "The "Deluxe" Collection By tWIF is For Every Classic Man". Bellanaja. 1 July 2021. Retrieved 2 June 2023.
  12. "Mike Edwards wins the 2020 AMVCA for best dressed wearing tWIF Clothing". guardian. 15 March 2020. Retrieved 2 June 2023.
  13. "Mike Edwards wins the 2020 AMVCA for best dressed wearing tWIF Clothing". tribuneonline. 1 June 2021. Retrieved 2 June 2023.
  14. "tWIF clothing styles Davido's customised cowrie jacket in '1 Milli' video". sunnewsonline. 8 March 2020. Retrieved 2 June 2023.
  15. "Davido's custom cowrie jacket from tWIF Clothing appeared on Pitchfork". thisday. 8 August 2020. Retrieved 2 June 2023.
  16. "10 African celebrities that have rocked TWIF Clothing brand". guardian. 8 August 2021. Retrieved 2 June 2023.
  17. "TWIF Clothing gets National leadership awards". thenation. 28 February 2023. Retrieved 2 June 2023.
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