Take the Crown

On 9 November 2009, Williams released his eighth solo studio album entitled Reality Killed the Video Star.[6] This was viewed by critics and fans as being Williams' "comeback album" after the relative failure of his 2006 release, Rudebox.[7][8] The album produced four singles, including the worldwide hit "Bodies".

Speaking of the album, Williams has claimed: "After the Take That reunion – a busman's holiday, a break from my career which re-energised me in many, many ways – I wanted to come back with a massive solo album. My main priority was to write what I consider, and hopefully what the world would consider, to be hits. I'm very excited".[9]

The album was made available to pre-order from midnight on 3 September 2012. Music industry magazine Music Week was given the chance to listen to the record in advance and gave the following review: "Take The Crown is the big, brash, confident Robbie Williams pop record that his fans have been longing for but maybe didn't dare expect. If it had a sub-title it would be 'In Case You'd Forgotten'. Not wishing to denigrate the art of the record executive, but Island may as well have chosen the lead single by chucking a dart at the inlay sleeve. They couldn't have missed. Because there are no misses. Just hits – huge pop hits."[9]

The album's lead single, the Williams/Gary Barlow-penned "Candy", was released on 29 October 2012. The track was originally rumoured to be titled "Vertigo". Williams said of the track: "It's a summer song, very much in a similar vein to 'Rock DJ', about a girl who thinks she's great. And she might be, but she's a bit nefarious with her ways. Some songs take an age to write and some songs just fall out of your mouth completely formed, and you don't have to think about it. I don't know why that fell out of my mouth and out of my brain at that particular time – it just did."[9] Williams has stated that he did not tour his last album as he wasn't "into it that much". Williams said "I want to impress on people that I'm fully in with this one. I want to dominate the charts. I want to take on the world. I want to be a top pop star. I'm re-energised and it's called Take the Crown for that reason."[10]

The album's lead single, "Candy", premiered on 10 September 2012 and was released on 11 September in most countries and 29 October in the UK.[11] In the UK, "Candy" became Williams' first number one single since "Radio" (2004) and his seventh solo number one single. In its first week the song had sold 137,000 copies becoming the fastest-selling male artist single of the year.[12]

"Different" was released on 17 December and peaked at 64 on the UK Singles Chart.

"Be a Boy" was released on 11 March 2013 as a digital download.

Professional ratings

Aggregate scores
Source	Rating
Metacritic	65/100[13]
Review scores
Source	Rating
AllMusic	[14]
The Daily Telegraph	[1]
The Guardian	[15]
The Independent	[16]
The Independent on Sunday	[17]
MusicOMH	[18]
The Observer	[19]
PopMatters	7/10[20]
Slant Magazine	[21]

Upon its release, Take the Crown received generally positive response from most music critics, based on an aggregate score of 65/100 from Metacritic that indicates "generally favourable reviews".[13] Tom Hocknell from BBC Music gave Take the Crown a favourable review. He said that "The presence of producer Jacknife Lee demonstrates that Robbie's search to replace Guy Chambers and Steve Power has grown less urgent and more interesting". Hocknell felt that the album comes to life "with 'All That I Want' and the hypnotic 'Hunting for You', while 'Into the Silence' is evocative of The Joshua Tree-period U2". He also felt that Take the Crown finds Williams "sounding rather too serious, rather too often. It's safe, something of a retreat from past endeavours to a sound more suited to commercial returns in the present".[22] Andy Gill from The Independent gave the album three stars (out of five). He said that the album was "crafted with great skill, Williams and producer Jacknife Lee turning their hands to a range of styles". Gill mentioned influences such as U2 (on "Into the Silence" and "Hunting for You") and Plastic Bertrand (on "Hey Wow Yeah Yeah") as well as The Bee Gees in terms of songwriting.[16]

Alexis Petridis from The Guardian gave the album four stars (out of five). Petridis said that "You end up with an album that, had it been released as the followup to 2005's Intensive Care, would almost certainly have been the vast success that Williams wants it to be now. It's not going to win over anyone who doesn't already own at least a couple of Robbie Williams albums, but that isn't what it sets out to do".[15] Neil McCormick from The Daily Telegraph gave Take the Crown three stars (out of five). He said that the album is "chock-full of anthemic, highly charged pop-rock songs but the stadium-scale synth and guitar blend is a long way from cutting-edge contemporary chart music, while a recurring lyrical theme is regret for past behaviour". McCormick felt that the album is "more epic rock than playground pop" while stating that "The moment when Williams had his finger on the pulse of the pop nation is gone, leaving only a smart, accomplished entertainer singing to his fan base".[1]

In the United Kingdom, Take the Crown debuted at number one on the UK Albums Chart, making it Williams' tenth number one album. It also marked the second time that Williams had a number one single ("Candy") and album at the same time on the chart. The first time was in 2001 when "Somethin' Stupid" and Swing When You're Winning were number one on the singles and albums charts respectively.[23] In the UK, Take the Crown sold a total of 445,500 copies during 2012.[24] As of December 2013, the album had sold 515,207 copies in the UK.[25]

In November 2012, Robbie Williams performed three concerts at The O2 Arena in London as part of a promotional tour of the album. The concerts were all recorded and released as "instant" limited edition live albums.[26] The final night of the shows was broadcast live on the internet as well as on Sky1 and directed by Hamish Hamilton.[27] The Guardian gave the show four stars (out of five) while calling it "entertaining". It was noted that "there's not much of the big visual gimmickry that tends to mark out pop shows: it relies on Williams's personality and arsenal of hits to carry it, which they do."[28] Emily Jupp from The Independent has also given the shows four stars (out of five). She said that the show had "Spontaneous bursts of tap dancing, crotch-thrusting, bum-shaking, jokes about the Queen, carry-on style gags about sleeping with 'girls on the game', could form an entire show by themselves without any singing needed." Jupp also said that Williams is "a true entertainer, he treads a fine line between cheeky and offensive, like a racier version of Bruce Forsyth."[29] The shows also featured special appearances from Take That bandmate Gary Barlow and music producer Guy Chambers with whom Williams has not worked with since 2002.[30]

All production done by Jacknife Lee.