Tappytoon

Tappytoon offers English, French, and German titles licensed from Korean and other Asian publishers, such as Kakao Entertainment, Mr. Blue, Jaedam, Haksan and Comico.[3] The platform also hosts comics that tie into other media like K-drama, K-pop, and games.[3] Tappytoon may also consider titles depending on reader needs and requests.[4]

Its Tappytoon Studio imprint, which allows creators to publish original works, began July 2021.[1] A month later, Tappytoon launched its webnovel service.[1] According to Tappytoon co-founder Sun Bang, "having both the novel and webtoon versions creates a synergy so that readers from one version can easily try out the other format, and they end up enjoying both."[5]

As of December 2022, 78.6% of Tappytoon's readers were from the United States,[2][6] and the most popular genres of content with them (Americans) were romance (at 57%), Boys Love/BL (at 17%), action (at 12%) and "other" (at 14%).[5][6]

In interviews with co-founders Ernest Woo and Sun Bang, Tappytoon felt that female readers were overlooked by American superheroes and comics, and so made a conscious effort to attract that demographic to their platform via quality, female-centered stories whose main leads "are out to take charge of their life and love, protect someone, and right some wrong, whether personal or a more significant issue....Empowerment, inspiration, catharsis, and even humor, it's all there, and it resonates with our female readers."[4][7][8]