Tecovas (company)

Tecovas is an American retailer of cowboy boots and Western-style apparel. The company got its start by Paul Hedrick as a direct-to-consumer business and is headquartered in Austin, Texas.[1] Along with cowboy boots, Tecovas also sells leather accessories and denim products.[2]

Tecovas
IndustryRetail (Western wear)
Founded2015 (Austin, Texas)
HeadquartersAustin, Texas
Key people
Paul Hedrick (Founder)
ProductsWestern wear
Number of employees
400
Websitetecovas.com

History

According to popular sources, Hedrick, a Texas native,[3] graduated from Harvard and began working as a management consultant in Greenwich, Connecticut, where he found it difficult to purchase cowboy boots.[4] He started designing and manufacturing boots in Leon, Mexico,[5] before launching the online retailer in 2015.[6][7] The company is named for the geological formation Tecovas Creek, allegedly due to the founder's dream of becoming a paleontologist.[8]

In addition to its online sales, the company began opening brick and mortar stores in 2019,[9] with locations across several states.[10][11][12] During the COVID-19 pandemic, Tecovas opened seven new physical locations. Sales have grown primarily as a result of digital advertising,[13] with New York and Chicago emerging as two of the company's largest markets.[14]

References
  1. Cronin, Mike (4 October 2021). "How boot-making startup Tecovas has grown from single store to 17 in a couple years". Austin.
  2. Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
  3. Kavilanz, Parija (13 February 2019). "Cowboy boots are pricey and tricky to buy. This startup wants to change that". CNN.
  4. Halkias, Maria (3 October 2019). "Retail Therapy: Western brand Tecovas stomps into a crowded boot market". The Dallas Morning News.
  5. Turner, Dennis (25 November 2021). "Amid great anticipation, Tecova's finally lands in Waco, thanks to one man". KXXV.
  6. Segran, Elizabeth (20 December 2018). "The Warby Parker of cowboy boots has a Texas-sized plan to win 21st-century retail". Fast Company.
  7. Alvarez Barajas, Edgar (11 January 2021). "Made for gawking: Inside Tecovas' plan to build a cowboy boots empire". Input.
  8. DeCiccio, Emily (20 November 2019). "Tecovas: A cowboy boot for everywhere and everyone". Fox Business.
  9. Whelchel, Lindsay (29 April 2021). "Tecovas wins favor with down-to-earth branding and exquisite styling". Cowboys & Indians.
  10. Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
  11. Feser, Katherine (9 October 2020). "Tecovas saddles up as it expands to The Woodlands". Houston Chronicle.
  12. Muccigrosso, Catherine (30 March 2021). "A Western bootmaker is opening its first NC retail store in Charlotte. What to expect". The Charlotte Observer.
  13. Townsend, Matthew (12 January 2021). "In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger". Bloomberg.
  14. Penny, Daniel (23 June 2021). "Cowboy Boots in the City? Why Western Style Is Trending". The Wall Street Journal.
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