Teleflora

Teleflora is a floral wire service company which brokers orders to local florists for delivery.[1] It has been a subsidiary of The Wonderful Company since 1979.

Teleflora
TypeSubsidiary
IndustryRetail
Founded1934 (1934)
HeadquartersLos Angeles, California
ProductsFlowers
ParentThe Wonderful Company
(1979–present)
Websitewww.teleflora.com

History

Headquartered in Los Angeles, California, Teleflora, LLC is a clearinghouse for transmitting and processing floral orders to customers throughout the United States and internationally. Teleflora, LLC was formerly known as Telegraph Delivery Service and was founded in 1934 by Edwin S. Douglas.[2] Privately owned since 1979 by Lynda Resnick and Stewart Resnick, husband and wife, the company has 3,000 employees worldwide in 20 countries. With more than 15,000 member florists throughout the US and Canada, it is the largest privately held floral wire service company in the world.

In 2013, Teleflora acquired Toronto-based Flowerbuyer.com, one of the most successful online wholesale flower-buying services in the world, with more than 2,500 active customers.[3][4]

Advertising

Teleflora ran an advertisement during the 2011 Super Bowl featuring Faith Hill; in the advertisement, a man sends flowers to his girlfriend with the message "Dear Kim, your rack is unreal".[5] Unfortunately, his love letter is a "bust."[6] Teleflora's partnership with Faith Hill included a new collection of flower arrangements for Valentine's Day 2011.

In 2012, Teleflora ran a similar Super Bowl campaign, this time with model Adriana Lima.[7] A 2022 advertisement features Mrs. Claus.[8] Another ad campaign shows a teacher receiving flowers from a student.[9]

References
  1. Teleflora Website, Teleflora.com, retrieved on: 4 June 2007
  2. Ziegler, Catherine (10 July 2007). Favored Flowers: Culture and Economy in a Global System. ISBN 978-0822390015.
  3. "Flowerbuyer.com – News".
  4. "Flower delivery in New Zealand". Floristnz.co.nz.
  5. "Super Bowl Commercials: Faith Hill's Flowers, "Nice Rack"". 6 February 2011.
  6. "Preview of the 2011 Super Bowl TV ads". Boston Globe. Archived from the original on 2 February 2011.
  7. "Teleflora's Super Bowl Spot: Give Flowers, Get Laid". 2 February 2012.
  8. Stanley, T.L. (29 November 2022). "A Surprise Bouquet Slays Mrs Claus' Holiday Blues in Poignant Teleflora Campaign". AdWeek.
  9. Teleflora (27 January 2023). "Teleflora Launches New Valentine's Day Ad Campaign". Perishable News. Retrieved 13 June 2023.
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