Tempo (brand)

Tempo is the first German brand for paper handkerchiefs.[1][2] Today, the brand belongs to Essity.

Logo
Package of handkerchiefs by Tempo

The brand name became independent in Germany in the course of time as a generic name and in colloquial language, paper handkerchiefs of other brands were often referred to as "Tempo handkerchief" or "Tempo" for short.[3][4][5][6]

History

The disposable paper handkerchief made of cellulose was the product idea of two Jewish leading owners of Vereinigte Papierwerke AG, Oskar Rosenfelder (1878–1950) and his brother Emil Rosenfelder (1861–1945/1946). Oskar registered the Tempo brand on January 29, 1929[5] at the Reichspatentamt in Berlin.[6] The nazis forced the two to sell their firm.[6]

In 1935, 150 million products were produced by Tempo.[6] This number rose to 1 billion in 1955 and more than 4 billion in 1962.[6]

In 2001, the brand was sold to SCA.[6] Since a secession, Tempo has been part of Essity.[6]

Literature
  • Eugen Roth: Das kleine Buch vom Taschentuch. Nürnberg 1954.
  • VP-Schickedanz AG (Hrsg.): Tempo, 50 Jahre, Dokumentation eines immer jungen Markenartikels. Nürnberg 1979.
  • VP-Schickedanz AG (Hrsg.): Tempo, 60 Jahre, Die Geschichte einer bahnbrechenden Idee. Nürnberg 1989.

References
  1. "DPMAregister | Marken - Registerauskunft". register.dpma.de. Retrieved 2021-02-28.
  2. "Gesundheit! Tempo wird 75". stern.de (in German). Retrieved 2021-02-28.
  3. "Bekannte als Gattungsbegriff verwendete Marken". www.slogans.de (in German). Retrieved 2021-02-28.
  4. WELT (2003-06-25). "Bitte ein Tempo und ein Aspirin!". DIE WELT. Retrieved 2021-02-28.
  5. "Seit 90 Jahren verschnupft - Panorama - Badische Zeitung". www.badische-zeitung.de (in German). Retrieved 2021-02-28.
  6. Ritzer, Uwe. "Eine deutsche Geschichte". Süddeutsche.de (in German). Retrieved 2021-02-28.
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