Ten To One Rum

Ten To One Rum is a Caribbean rum brand founded by Marc Farrell in 2019. [1] Ten To One's name was inspired by the origin of the West Indies Federation, which consisted of 10 countries. [2] The name references a famous quote from Trinidad and Tobago’s first Prime Minister, Dr. Eric Williams [3]

Ten To One
Native name
Ten To One Rum
TypePrivate
Founded2019
FounderMarc Farrell
ProductsRum
OwnersCiara, Marc Farrell
Websitewww.tentoonerum.com

Ciara joined Ten To One Rum as an investor, co-owner, and director in October 2021. [4] In her new role, Ciara will work closely with Marc Farrell across the areas of marketing, creative, business development, and strategic partnerships. [5]

Varieties

The brand's current product selection includes a Caribbean White Rum, a Caribbean Dark Rum, and a 17 Year Single Cask Reserve Rum. [6]

In celebration of Black History Month, the company has partnered with Uncle Nearest Premium Whiskey for a Caribbean rum edition. [7]

References
  1. "Ten To One Company Profile: Valuation and Investors". PitchBook.
  2. Evans, Yolanda (May 27, 2021). "Marc Farrell Wants to Change the Way You Think About Rum". Yahoo.
  3. "One From 10 Equals 0". The Tribune. May 6, 2019.
  4. Pierson, Liz (October 1, 2021). "Ciara Partners with Award-Winning Ten To One Rum as an Investor and Co-owner". Business Wire.
  5. Pace, Gina (October 1, 2021). "Ciara Becomes An Investor And Co-Owner Of Ten To One Rum". Forbes. Retrieved October 1, 2021.
  6. Neish, Sarah (October 11, 2021). "Ciara invests heavily in Ten To One Rum". The Drink Business.
  7. Gibson, Amber (February 4, 2022). "Ten To One celebrates Caribbean roots with special-edition rum and cocktail manual". The TRiiBE - Reshaping the narrative of Black Chicago.
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