Teremok

Teremok (Russian: Теремок) is a Russian fast food chain that primarily specialises in traditional Russian dishes such as blini, pelmeni, kvass and borscht.[2] Founded in 1998 by Mikhail Goncharov, their menu was adapted from the recipes of Goncharov's mother.[3]

Teremok
TypePrivate
IndustryFast food restaurant
Founded1998 in Moscow, Russia
FounderMikhail Goncharov
Headquarters
Moscow
,
Russia[1]
Number of locations
~300[1] (2017)
Areas served
Key people
Mikhail Goncharov (CEO) Andrey Narkevich (COO)
Revenue$135,000,000[1] (2017)
Inside a Teremok restaurant in Saint Petersburg.
Mors and blini

Their restaurants operate in Moscow, Saint Petersburg, Ural, Southern Russia and Siberia.[4] As of 2017 it has grown to 300 restaurants, which formerly included two in New York City that closed in 2018.[3][5]

History

The first Teremok opened in 1998 in a street kiosk in Moscow.[6] It offered a limited set of blinis, and it was one of the first fast food chains in Russia that were offering Russian food, trying to compete with McDonald's.[3] There are currently three types of Teremok outlets: restaurants, street kiosks,[7] and food court outlets in shopping malls, metro stations or airports.[8]

The chain opened two branches in Union Square and Chelsea in New York City in 2017, their first ventures outside of Russia.[9] In an interview with a Russian magazine, Goncharov said his reason for expanding to America was because "it’s the motherland of fast food."[9] In June 2018, Goncharov announced it was closing its two restaurants in the States, accusing New York City inspectors of "open hostility" towards his restaurants and staff.[5]

Concept

The official concept of Teremok is to offer traditional cuisine as fast food but to be at the same time more natural and healthy.[2] Teremok specializes in Russian-style home cooking with recipes developed by the mother of Goncharov.[1] Menu items include blini (thin crepe-like pancakes), borscht (beet soup with cabbage), and kasha (a buckwheat dish served with meat, fish or mushrooms).[1] They also experiment with unusual and outlandish dishes.[2]

References
  1. Weber, Toby (1 February 2018). "Teremok Hopes Home Cooking Has No Borders". FE&S Magazine.
  2. "Про "Теремок"". teremok.ru. Retrieved 30 September 2018.
  3. Johnson, Hollis; Taylor, Kate (13 October 2017). "We visited the 'McDonald's of Russia' that's trying to take over America — here's what it was like". Business Insider.
  4. "Адреса". www.teremok.com. Retrieved 26 September 2018.
  5. "Russia's Teremok fast food chain gives up on the U.S. market, citing geopolitical hostility". Meduza. 14 June 2018.
  6. Elias, M. (2014). Lunch: A History. The Meals Series. Rowman & Littlefield Publishers. pp. 51–52. ISBN 978-1-4422-2747-7. Retrieved February 11, 2015.
  7. Publishing, DK (2011). Ultimate Food Journeys: The World's Best Dishes and Where to Eat Them. DK Publishing. p. 75. ISBN 978-0-7566-9588-0. Retrieved February 11, 2015.
  8. Steves, R.; Hewitt, C. (2013). Rick Steves' Northern European Cruise Ports. Rick Steves. Avalon Travel. p. 428. ISBN 978-1-61238-589-1. Retrieved February 11, 2015.
  9. Lavin, Talia (13 April 2017). "A Russian Fast-Food Chain Tries Its Luck in America". The New Yorker.
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