Medion

Medion AG is a German consumer electronics company, and a subsidiary of Chinese multinational technology company Lenovo.[3] The company operates in Europe, Turkey, Asia-Pacific, United States and Australia regions. The company's main products are computers and notebooks, but also smartphones, tablet computers, digital cameras, TVs, refrigerators, toasters, and fitness equipment.

Medion AG
TypeSubsidiary
FWB: MDN, See parent
IndustryElectronics
Founded1983[1]
HeadquartersEssen, Germany
Area served
Europe, Turkey, Asia-Pacific, United States and Australia
ProductsComputers
Televisions
Refrigerators
Toasters
Fitness equipments
Revenue€ 1.43 billion (2011)[2]
Number of employees
1013 (2011)
ParentLenovo
WebsiteMedion

Products

Medion products in Australia[4] and the United States are available exclusively at Aldi[5] and Super Billing Computers, with some products (such as DVD players) branded as Tevion (Aldi's own brand). Some of Medion's formal laptops were sold in North America at Best Buy stores and were sold in Canada at Future Shop as Cicero Computers.[6]

In the United Kingdom, Medion products, including laptop and desktop computers, have been sold by Aldi, Sainsbury's, Somerfield, Woolworths, and Tesco, as well as being sold direct through Medion's own Web site and various other online retailers.

Medion launched Aldi Talk in Germany and MEDIONMobile as ALDIMobile in Australia in an agreement with Aldi Stores.[7] Medion Australia Pty Limited remains as the owner of ALDIMobile.[8]

Medion Akoya E1210.
Image of the Medion Akoya S6445

In China Medion products are sold under the Lenovo brand, but not all Lenovo branded products are Medion products.

In Germany, Medion has launched a Cloud Gaming service in partnership with Gamestream in April 2020.[9]

Sponsorship

Medion sponsored Sahara Force India through Formula One Team driver Adrian Sutil in Formula One in 2007 to 2011, until Sutil left the team. In 2013 Sutil returned to Sahara Force India, and Medion returned as a sponsor. Sutil and Medion left the sport at the end of 2013.[10]

Medion brands

Other brands used on Medion products:

  • Cybercom
  • Cybermaxx
  • Life
  • Lifetec
  • Micromaxx
  • Essenitel b
  • Ordissimo
  • ERAZER
  • PEAQ
  • QUIGG

These Medion products can be recognized by the serial number starting with "MD" or "LT".[11]

Acquisition

On 1 June 2011, the Chinese multinational Lenovo Group (LNVGY) announced plans to acquire Medion AG.[12] Since August 2011, they hold the majority stake in Medion.[13]

References
  1. "Medion: the Retail "Orchestrator" in the Computer Industry" (PDF). Personal Computing Industry Center. 2006. Archived from the original (PDF) on 2013-01-09. Retrieved 2007-10-23.
  2. "Medion Annual Report 2011" (PDF). Archived from the original (PDF) on 2016-03-04. Retrieved 2013-02-08.
  3. "MEDION - Who we are". Medion.com. Archived from the original on 2017-01-16. Retrieved 2017-01-13.
  4. "MEDION - Products". Medion.com. Archived from the original on 28 July 2018. Retrieved 5 August 2018.
  5. "MEDION - MEDION @ ALDI". Medion.com. Archived from the original on 5 August 2018. Retrieved 5 August 2018.
  6. "Medion notebooks in Canada?". Forums.anandtech.com. 15 February 2004. Archived from the original on 5 August 2018. Retrieved 5 August 2018.
  7. "Woolworths unveils budget telco brand". Theaustralian.com.au. 11 June 2015. Retrieved 5 August 2018.
  8. "Prepaid mobile phone plans from ALDImobile". Aldimobile.com.au. Archived from the original on 5 August 2018. Retrieved 5 August 2018.
  9. "Cloudgaming bei MEDION | MEDION Online Shop". www.medion.com. Archived from the original on 2020-09-25. Retrieved 2020-08-27.
  10. "Medion follows Sutil back to Force India". Sportspromedia.com. 14 March 2013. Archived from the original on 4 July 2013. Retrieved 5 August 2018.
  11. "Help & Information RAM (Memory) Buying Guide (New) How to Identify a System / Motherboard". Ramcity.com.au. Archived from the original on 14 March 2018. Retrieved 5 August 2018.
  12. Yee, Lee Chyen (June 2011). "Lenovo buys German computer seller Medion for $900 million". Reuters.com. Archived from the original on 5 August 2018. Retrieved 5 August 2018.
  13. "Lenovo Completes Acquisition Of Majority Stake In Medion – ChinaTechNews.com". Chinatechnews.com. Archived from the original on 5 August 2018. Retrieved 5 August 2018.
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