TextMagic

TextMagic is a SaaS-based A2P messaging service that allows SMBs to connect with their customers via two-way SMS messages, online texts, gateway SMS via email, SMS software for desktop, and SMS distribution lists.

TextMagic AS
TypePublic company
Nasdaq Baltic: MAGIC
IndustryMobile communication
Founded2001 (2001)
United Kingdom
FounderDan Houghton
Headquarters
Estonia
Area served
US, UK, Canada, Australia, Europe
Key people
  • Priit Vaikmaa (CEO)
  • Kärtu Vaikmaa (COO)
  • Eduard Tark (CPO)
  • Ioana Sima (CMO)
  • Dmitry Stanulevich (VP of Engineering)
Products
  • A2P SMS service
  • Customer engagement software
Revenue€10.9 million (2021)
Total equity€79.9 million (Jan 2021)
Number of employees
45
Websitehttps://www.textmagic.com/

TextMagic is operated by TextMagic AS, a publicly-traded company with its headquarters in Estonia.

History

TextMagic was founded in 2001 by Dan Houghton in the United Kingdom.[1] In 2013, Monday Media OÜ, a holding company of Estonian tech executive Priit Vaikmaa, acquired 55% of TextMagic Ltd.[2]

The company's shares were sold in an initial public offering, with the first day of trading 15 December 2021.[3]

As part of the IPO, TextMagic aimed to raise up to €2.5 million via the issue of up to 500,000 new ordinary shares. Altogether, 15,410 investors subscribed for 9,896,434 shares, totalling €49.5 million.[4]

The IPO established TextMagic as the locally listed Estonian firm with the largest number of shareholders,[5] with an oversubscription rate of 19.8.[6]

See also

References
  1. "UK-Based SMS Company Founded in 2001". TextMagic.com. 2014-06-20. Retrieved 2016-01-18.
  2. "Nordic CF Advisory » Estonian CEO acquired British mobile marketing company TextMagic". Nordicadvisory.com. 8 July 2013. Retrieved 2016-01-18.
  3. "TextMagic AS stock and share news".
  4. "Results of the Initial Public Offering of Shares of TextMagic AS".
  5. "Results of the Initial Public Offering of Shares of TextMagic AS".
  6. "Results of the Initial Public Offering of Shares of TextMagic AS".
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