Americana at Brand

The Americana at Brand is a large shopping, dining, entertainment and residential complex in Glendale, California. The mall features the traditional retailers Nordstrom, and Barnes & Noble.

The Americana at Brand
Americana signage
General information
LocationGlendale, California
Address889 Americana Way
Glendale, California 91210
Coordinates34°08′38″N 118°15′23″W
Construction started2006[1]
OpenedMay 2, 2008[2]
CostUS$400 million+[1]
OwnerCaruso Affiliated
Technical details
Floor count4
Design and construction
Architecture firm
DeveloperCaruso Affiliated
Other information
Number of stores82[5]
Number of anchors6
Number of rooms
  • 242 apartments[6]
  • 100 condominiums
Number of restaurants32[5]
Website
americanaatbrand.com

The property was built and is owned and operated by Los Angeles businessman Rick J. Caruso and his company Caruso Affiliated. Caruso Affiliated has built and operates many other projects, including The Grove at Farmers Market in Los Angeles. The complex comprises 100 condominiums and 242 luxury apartments.[6]

Aerial view of downtown Glendale's shopping areas (The Americana at Brand and Glendale Galleria).

The Americana project stirred debate in Glendale for four years. Some merchants feared the Grove-style "lifestyle center" would diminish business at the stores along Brand Boulevard and in the Glendale Galleria. Some residents worried about overdevelopment and traffic congestion.[7]

Both The Americana at Brand and The Grove are organized upon the idea of a city center—with a mix of architectural styles, building heights and materials used, as well as vast open spaces at each project's center. Caruso Affiliated often casts its developments in a particular milieu. The architectural style of the Americana reflects the brick factory facades of the industrial era, with its massive elevator shaft with exposed steel beams, while The Grove is reminiscent of 1930s Los Angeles, California. Each of the two intends to appear to be a public space, but is private property and is protected as such. However, the two-acre park in the center of the complex is entirely public property. The private security force that patrols the property prevents anyone from taking photographs with professional equipment without permission. The Americana at Brand allows dogs on the property — except on its grassy area. The only breed restricted is the pit bull. Each store decides whether it allows pets.

The project opened to the public on May 2, 2008.[2]

The Americana at Brand in Glendale

List of tenants

As of July 2022, there are over 80 tenants in the Americana.

Anchors


Attractions

In addition to The Americana at Brand's upscale shops, restaurants and movie theater, the outdoor mall features Waters of Americana, an animated fountain by WET. The musical fountain, located in the central landscaped park, performs every hour on the hour, though a non-musical program runs between shows. A gold-leaf statue, chosen by developer Rick Caruso, rises from the center of the fountain's smaller pool. The statue is a replica of Donald De Lue's 1949 Spirit of American Youth sculpture in France, a memorial to Americans who fought at Normandy in World War II.[9] The statue also serves as the icon for The Americana at Brand.

An internal transit system uses a battery-powered trolley car (built by the Gomaco Trolley Company)[10] to shuttle visitors through the main square and around the perimeter of the complex. The line was in operation from the opening of the Americana at Brand complex, in May 2008.[10] George F. McGinnis, a retired Disney Imagineer, designed the trolley cars.

On Nov 6, Stranger Things day, Netflix launched the first-ever Stranger Things store in the Americana at Brand. The shop immerses fans in a world of supernatural mystery and 80’s nostalgia in a one-of-a-kind Stranger Things experience.[11]

Holiday season
The Americana at Brand with its 100-foot Christmas tree as seen on Thursday, November 21, 2013. This image was taken minutes after the Americana at Brand's annual Christmas tree lighting ceremony. Downtown Los Angeles is visible in the distance.

During the holiday shopping season, fake snow is produced periodically every evening. In mid-November, a Christmas tree is displayed, and lit every evening, beginning with their annual Tree Lighting Ceremony. The tree remains lit every evening for the remainder of the holiday season. The tree is up to 100 feet or more, and it is usually one of the tallest trees in Los Angeles County.

References
  1. "Americana: The Beautiful?". Los Angeles Times. Retrieved January 2, 2017.
  2. "'The Grove' Developer Opens New Open-Air Mall In Glendale". MSNBC / KNBC. May 3, 2008. Archived from the original on May 8, 2008.
  3. "The Americana At Brand - CREO Industrial Arts". CREO. Retrieved January 2, 2017.
  4. "AMERICANA AT BRAND - RTD LA". Romeo Thorsen Design. Retrieved January 2, 2017.
  5. "The Americana at Brand". Archived from the original on January 3, 2017. Retrieved January 2, 2017.
  6. "The Americana at Brand Luxury Apartments". apartments.americanaatbrand.com. Retrieved October 6, 2016.
  7. Mia DiMassa, Cara (April 1, 2008). "Glendale set to welcome once-disputed development". Los Angeles Times.
  8. D'Alessandro, Anthony (2021-07-19). "AMC Closes Deal For Grove & Americana Leases In L.A.; Venues Reopening In August With PLF Upgrades – Update". Deadline. Archived from the original on 2021-07-19. Retrieved 2021-07-19.
  9. "WET News". WET Design. Archived from the original on September 18, 2007. Retrieved 2008-06-02.
  10. Tramways & Urban Transit magazine, July 2008, p. 277. UK: LRTA Publishing.
  11. "Stranger Things Pop-Up at the Americana at Brand in Los Angeles". LosAngeles101. Retrieved 2022-04-02.
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