The Blue Flame (play)

Albert H. Woods produced the play.

Leta Vance Nicholson, a movie scenario writer, wrote the first version of The Blue Flame. She sold it to theatrical agent Walter C. Jordan, who had it rewritten by George V. Hobart and John Willard. Jordan paid the three writers $10,000 for their work (about $103,000 in 2021 dollars),[lower-alpha 1] then resold the play to producer Albert H. Woods for $35,000.[6]

Actress Theda Bara was one of the most popular stars of silent films.[7] From her first leading role as "the Vampire" in the 1915 movie A Fool There Was, Bara had been typecast as a "vamp" or femme fatale who seduced and ruined innocent men.[lower-alpha 2] Although she sometimes performed in films playing other types of roles, these were not as successful commercially as her "vamp" films. She played dozens of similar roles while contracted with Fox Film from 1915 to 1919.[9]

After Bara's contract with Fox ended, Woods approached her about appearing in a play. She had performed on stage early in her career, working with touring companies and in summer stock, but had not performed on Broadway.[10] Bara told a reporter that she was offered a few scripts to consider, and chose The Blue Flame (at that time titled The Lost Soul) because it allowed her to play two versions of the character, one good and the other bad. She also hoped moving to the stage would bring her new career opportunities.[11] Woods gave Bara a lucrative contract. Each week she received a salary of $1500. This was considerably less than the $4000 per week she had earned in her last year with Fox,[12] but Bara was also promised half the production's net profits. For example, the play's two-week run in Boston netted Bara $10,700. Woods also provided a finely appointed private railroad car to take her from city to city when the show toured.[13][14]

A theme song for the play was published in April 1920.

Woods hired two directors, J. C. Huffman and W. H. Gilmore, to assist with the production.[15] The production began with a series of preview performances in February 1920, appearing in Pittsburgh; Washington, D.C.; Stamford, Connecticut; and Chicago. The final performances before the Broadway premier were in Boston in early March.[16]

While the show was still in previews, writer Owen Davis claimed the story had been lifted from his earlier play Lola, which had appeared briefly on Broadway in March 1911, then was adapted as a movie in 1914.[6] He filed a lawsuit, but by the end of May it was settled with a cash payment to Davis.[17]

The show opened on Broadway at the Shubert Theatre on March 15, 1920. It had a run of 48 performances and closed in late April.[18][19] The show then continued to other cities on tour. The play was further promoted by the release of sheet music for a theme song, with Bara's image featured prominently on the cover.[20] William Frederic Peters wrote the music and Ballard MacDonald wrote the lyrics for the song, which was published in April by Shapiro, Bernstein & Co.[21]

The tour closed on January 1, 1921.[14] The Blue Flame was Bara's last Broadway performance and her last acting tour. She did a season of vaudeville touring, but did not act in it; instead she talked with audiences and told stories about her career.[22] Her only subsequent stage acting was in a Little Theatre production of Bella Donna in 1934.[23] Bara's film career was also waning. She acted in only one feature film after The Blue Flame ended, the 1925 drama The Unchastened Woman.[24]

The play received overwhelmingly negative reviews, although some critics had minor compliments for Bara. Biographer Eve Golden described the reviews of Bara's acting as "nothing less than vicious",[25] but the commentary about the play as a whole was even more negative.[26] Variety expected Bara to draw audiences to the theater for at least a few weeks, but said opinions in the daily press were united about how bad the play was.[27] In The New York Times, Alexander Woollcott mocked the dialogue, which included lines such as, "Have you brought the cocaine?" and "You make my heart laugh and I feel like a woman of the streets." Delivered seriously, this dialogue drew laughter from the audience. Woollcott highlighted one particular line: "I'm going to be so bad, I'll be remembered always." He said Bara was bad, but not bad enough to be memorable. He credited her for speaking clearly and for not losing her composure when the audience laughed at her.[5] Other reviewers gave Bara similarly faint praise: she had "average competence" or "was not so bad". Some complimented her looks or her glamorous wardrobe.[26]

Other reviewers were even more negative, condemning Bara along with the play generally. The theater critic for Munsey's Magazine quoted several negative reviews and compared Bara's acting unfavorably to that of drama school students.[28] The Brooklyn Daily Eagle said she fulfilled the promise to be unforgettably bad, calling her acting "freakish".[29] The Sun and New York Herald said Bara's acting was disappointing and the play was "abysmal in intelligence and all that touches the art of the theatre".[4] In Ainslee's Magazine, Dorothy Parker said the play's authors had taken the line about being remembered for badness "as their working motto", and suggested the crowds at the performances were there to attack the playwrights.[30] In the New-York Tribune, Heywood Broun suggested that the entire production company should fear the wrath of God for such a terrible play.[31]

Historians and critics looking back on the play have affirmed the negative assessment. Biographer Ronald Genini called the play "painfully bad"[32] and described the reviews as "a panning orgy".[31] Theater historian Ward Morehouse described it as "one of the worst plays ever written".[2] Literary critic Edward Wagenknecht said Bara's participation helped end her acting career.[33] Golden wondered why Bara took the role, speculating that only "desperation and incredibly poor judgement" could have explained her participation.[3]

Overall the play was a tremendous financial success; the previews broke attendance records.[15] In Boston, the show sold out even after the addition of extra matinées. The first week on Broadway took in nearly $20,000, close to the maximum the Shubert Theatre could generate at normal prices.[34] However, ticket sales fell off rapidly following the strongly negative reviews.[31] Woods pre-sold four weeks of tickets to local ticket brokers, which helped the box office totals, but the brokers were left with unsold seats even after offering deep discounts.[27][35] After leaving New York, the show returned to strong sales on the road.[36]

• Genini, Ronald (2012) [1996]. Theda Bara: A Biography of the Silent Screen Vamp, with a Filmography. Jefferson, North Carolina: McFarland. ISBN 978-0-7864-6918-5. OCLC 781129383.
• Golden, Eve (1996). Vamp: The Rise and Fall of Theda Bara. Vestal, New York: Emprise. ISBN 1-887322-00-0. OCLC 34575681.
• Morehouse, Ward (1949). Matinee Tomorrow: Fifty Years of Our Theater. New York: Whittlesey House.
• Parker, Dorothy (2014). Fitzpatrick, Kevin C. (ed.). Dorothy Parker: Complete Broadway, 1918–1923. Bloomington, Indiana: iUniverse. ISBN 978-1-4917-2265-7. OCLC 953166959. Reprinted from Parker, Dorothy (May 1920). "In Broadway Playhouses: Springtime on the Rialto". Ainslee's Magazine. Vol. 45, no. 4. pp. 154–158.
• Wagenknecht, Edward (2014). The Movies in the Age of Innocence (3rd ed.). Jefferson, North Carolina: McFarland. ISBN 978-0-7864-9462-0. OCLC 881446531.
• White, Matthew, Jr. (June 1920). "The Stage". Munsey's Magazine. Vol. 70, no. 1. pp. 141–154.{{cite news}}: CS1 maint: multiple names: authors list (link)
• Soister, John T. & Nicolella, Henry (2013). American Silent Horror, Science Fiction and Fantasy Feature Films, 1913–1929 (Kindle ed.). Jefferson, North Carolina: McFarland & Company. ISBN 978-0-7864-3581-4. OCLC 765485998.
• Wlaschin, Ken (2009). The Silent Cinema in Song, 1896–1929: An Illustrated History and Catalog of Songs Inspired by the Movies and Stars, with a List of Recordings. Jefferson, North Carolina: McFarland & Company. ISBN 978-0-7864-3804-4. OCLC 320443261.
• Woollcott, Alexander (March 16, 1920). "The Play: The Blue Flame". The New York Times. Vol. 69, no. 22, 697. p. 18.