The Counter

The Counter is a high-end casual dining restaurant chain in the United States, Mexico, Ireland, Saudi Arabia, Ghana, and Japan offering custom-topped gourmet burgers with over a million possible burger and burgers-in-a-bowl combinations through a checklist-style menu.

For other uses, see Counter.
The Counter
IndustryFood
Founded2003 (2003)
HeadquartersScottsdale, Arizona, U.S.
Key people
Eric Lefebvre[1]
ProductsFood, alcohol
ParentKahala Brands
Websitewww.thecounter.com
The Counter previous logo

History

The Counter was founded in Santa Monica, California, United States in 2003 by Jeff Weinstein.[2]

Recognition

The Counter was launched into the public eye when Gayle King mentioned it on The Oprah Winfrey Show on February 24, 2006,[3][4] It has also been listed as number 15 on Alan Richman's The 20 Hamburgers You Must Eat Before You Die in GQ Magazine.[5]

In the August 14, 2005 issue, Nation's Restaurant News named The Counter as one of "2008's Six Hottest Concepts." [6]

Locations

At 45 units, The Counter is a mostly full-service, build-your-own burger concept. As of 2016, the company was also growing a fast-casual sister concept called BUILT Custom Burgers, with six locations in the US, one in Canada, and one in Ghana.[7]

See also

References
  1. Victor, Nancy (3 May 2018). "MTY Food Group names Eric Lefebvre as new CEO". Verdict Food Service.
  2. The Counter concept moves into Greater D.C. Washington Business Journal (2007-06-22)
  3. The Oprah Winfrey Show, February 28, 2006
  4. The Oprah Winfrey Show, Episode 5942, Transcript
  5. Richman, Alan (2006-02-09). "The 20 Hamburgers You Must Eat Before You Die". GQ. Retrieved 2018-01-19.
  6. FranchiseWorks, Nation's Restaurant News, August 25, 2008
  7. "The Counter refocuses on burger customization". nrn.com. 13 June 2016. Retrieved 2016-06-27.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.