The Event Group

The Event Group is a strategic event management firm based in Calgary, Alberta, Canada.[1] The company plans both local and national events in venues across Canada, and arranges keynote speakers and entertainers for events.

History

The Event Group was founded in 1997.[2][3][4]

The company has arranged talks by Alan Greenspan, General Colin Powell and Vice President Al Gore. Entertainers include Russell Brand, Jerry Seinfeld, Paul Anka, Bill Cosby, Art Garfunkel, Bonnie Raitt, Howie Mandel, Robin Williams[5] and many others.

The Event Group has also arranged many events surrounding the Calgary Stampede.[6][7] In 2012, the company took in about 10% of the entertainment spin-off money from the event,[8] and in 2015, the Stampede generated about 10% of the company's revenue.[9]

Because the Event Group arranges many events for companies involved in the oil industry,[10] its business is strongly affected by the Alberta economy; economic declines caused by the drop in oil prices in 2009[11] and in 2015 led to many events being cancelled those years.[12][13][14][15] The company also lost much of its Calgary business in 2013 because of disastrous flooding in the city.[16]

After a weak business year in 2015 after collapsing oil prices affected Calgary businesses, The Event Group's revenue increased by about 30% in 2016.[17]

Each year employees of The Event Group help organize the Field of Crosses memorial in Calgary for Remembrance Day.[18]

References

[19]

  1. Robert E. Hoskin; Maureen R. Fizzell; Ronald A. Davidson (9 January 2002). Financial Accounting: A User Perspective. John Wiley & Sons. ISBN 978-0-471-64372-2.
  2. "Is the price tag of CalgaryNEXT worth it?". by Melanie Walsh, Calgary Journal, 10 September 2015
  3. "Stampede bars say corporate spending down at least 35%". by Reid Fiest, Global News, June 22, 2016
  4. "Canadian concert company says the Saddledome should be replaced". Ali Hardstaff The Calgary Journal, page 16.
  5. "The Event Group’s Cassandra Van der Kruk, Dave Howard and Nichol Turner have reason to smile. The talented team produced the recent SRO An Evening of Sit Down with Robin Williams." Calgary Herald
  6. Will Connors (14 July 2012). "In Calgary, Stampede Fans Flip Over Pancake Bashes - WSJ". WSJ.
  7. "Companies looking to one-up each other with bigger, flashier Stampede parties". canada.com.
  8. "Calgary businesses expect slower Stampede as oilpatch pulls back". CTV News Lauren Krugel , The Canadian Press, March 11, 2015
  9. "Oil prices temper Stampede planning". LAUREN KRUGEL THE CANADIAN PRESS, via Calgary Herald, March 11, 2015
  10. "Corporate cowboys shell out". Winnipeg Free Press, By: Lauren Krugel 07/8/2012
  11. "Stampede parties bigger, flashier this year". Metro. Lauren Krugel Jul 07 2012
  12. "Will Calgary be in a party mood come Stampede time?". Mario Toneguzzi, Calgary Herald March 5, 2015
  13. "Low oil prices, layoffs dampen Calgary's holiday spirit"Ian Bickis, The Canadian Press". November 25, 2015
  14. "'Party like it's 2014!' Corporate Calgary cuts Stampede spending amid oil gloom". by Ian Bickis, The Canadian Press, Jul 2, 2015
  15. " Corporate Calgary cuts Stampede spending amid oil gloom". The Globe and Mail, Ian Bickis, Calgary Jul. 02, 2015
  16. "In the wake of Alberta’s natural disaster, shockwaves on the Canadian economy". Maclean's Magazine, Chris Sorensen, June 25, 2013
  17. "New companies getting in on Stampede bashes, others waiting to book". 660 News, Mike Tarasko, Jun 20, 2016
  18. "Inspired to honour the contributions of fallen veterans". CTV News, November 5, 2014
  19. "Top 40 Under 40 Complete Alumni List". avenuecalgary.com.
  • http://www.eventgroup.ca
  • http://www.owenharfoundation.org
  • http://www.calgaryseniorswalk.com
  • http://www.canadianlegacy.org "The Event Group - Complete profile - Canadian Company Capabilities - Industry Canada". ic.gc.ca.
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