The Longest Drink In Town

The Longest Drink In Town is a brand of New Zealand milkshake cup. It features a red and blue giraffe, named Toby.[1] Milkshake syrups are also sold under the brand name.[2] Ice-cream parlours, fast-food chains, and dairies sell milkshakes in The Longest Drink In Town containers, but sales have declined since the introduction to New Zealand of McDonald's and other global outlets.[3] Over 120 million cups have been sold with The Longest Drink In Town branding,[1] with current annual sales of 3.5 million units. Almost every New Zealander has used one. It is owned by Huhtamäki.[2]

History

The giraffe cup was designed in 1968[2] by Murray Smith as a free-lance designer. His favourite animal was the giraffe. Originally the colours were orange and purple, compared to the white, red and blue currently used. He also designed a summer version of the cup with the slogan "The Coolest Drink In Town" with the giraffe wearing sunglasses. Smith does not earn royalties from the design.[1] In about 2007, inspired by a love for Kiwiana, Angela Bink approached the owners of the brand who agreed to the design of a plastic cup and a range of other products including children's height charts, baby and adult clothing, tea towels, magnets and badges, and a souvenir set, all incorporating Toby the giraffe.[2][4]

References
  1. Smith, Jeremy (21 May 2020). "The tallest tale in Waipā". Cambridge News. Retrieved 26 September 2023.
  2. "The longest summer drink". FMCG. Vol. 18, no. 10. November 2012. pp. 50–51. Retrieved 26 September 2023.
  3. Beverland, Michael (December 2020). "How Brands Craft National Identity". Journal of Consumer Research. doi:10.1093/jcr/ucaa062. Retrieved 26 September 2023.
  4. McCall, Claire (28 June 2012). "Crafty people who are hard to ignore". The New Zealand Herald. Retrieved 26 September 2023.
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