The Monal

The Monal Group of Companies started operations from Lahore back in the early 2000s when the founder Luqman Ali Afzal started his first venture by developing a student convenient store at Lahore University of Management Sciences and started the F1 Trax at Saint Mary's park, Kalma Chowk, Lahore. Luqman Ali Afzal was awarded the prestigious Pride of Performance award by the President of Pakistan for his contributions to the service industry.[1][2][3] The total strength of the group stands at more than 3200 employees and runs a chain of restaurants in Islamabad, Lahore and Peshawar.

City view from Monal

The Monal
The Monal Group of Companies
TypePrivate
IndustryRestaurant
GenreCasual dining
Founded2000 (2000)
Lahore, Pakistan
FounderLuqman Ali Afzal
Number of locations
Islamabad, Lahore, Peshawar
Area served
Pakistan
ProductsRestaurants, Catering and Entertainment Parks
Number of employees
3200
Websitewww.themonal.com

Beginning

The Monal group started its operations in Islamabad in 2006 with its pilot project 'The Monal'. At the top of the majestic Margalla hills, Monal is located near Pir Sohawa at an altitude of 3,500 feet (1,100 m). The building was constructed by the Capital Development Authority (Islamabad) and leased to the group for 15 years.[4] The Monal currently employees 600 people from the surrounding villages of Pir Sohawa, Gokina, Talhar and Sangra.

Controversy

The Monal has been a highlight by the courts and government time and again. Where most recently it was shut down by the Islamabad high court and handed over to CDA/Islamabad Wildlife Management Board on the 11th of January,2022[5] but the order was later suspended by the Supreme Court of Pakistan on 8 March 2022.[6][7]

Other verticals

The Monal group also runs a chain of Asian restaurants by the brand name Asian Wok in Islamabad and Peshawar. The company has a portfolio of catering and event management along with three marquees. The company operates an amusement park since 2007 by the name of M1 traxx.

References
  1. "President confers awards on civil and military personalities". www.thenews.com.pk.
  2. "Monal's owner Luqman Ali Afzal becomes first ever 'enterpenuer' in the history of Pakistan to receive 'Pride of Performance' award". Times of Islamabad. March 14, 2019.
  3. "Pakistanis with remarkable services in different fields conferred awards by President Alvi". March 23, 2019.
  4. Abbasi, Kashif (June 30, 2018). "'CDA constructed buildings on national park area, gave to private firm'". DAWN.COM.
  5. "Monal verdict". www.thenews.com.pk.
  6. "SC suspends IHC decision to seal Monal Restaurant". www.thenews.com.pk.
  7. "SC orders IHC to de-seal Monal Restaurant". The Express Tribune. March 8, 2022.
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