The Next Big Thing (EP)

In the first teaser, fellow labelmates HyunA, G.NA, and BTOB make an appearance with the BTOB members being sent on a search to find the whereabouts of Noh Ji Hoon, who is made out to be quite a womanizer through this teaser as the girls describe him as a guy who seems to know just exactly what to do and know exactly what they're thinking. Ailee also makes an appearance towards the end as one of Noh Ji Hoon's many girls.

In the second teaser, Noh Ji Hoon is tied and blindfolded to a chair and a beautiful lady visits him, eventually removing the blindfold which portrays him as being punished as in the first video teaser Roh Ji Hoon, who is made out to be quite a womanizer.[5]

The main male has trouble forgetting his last love, which causes trouble for him in any new relationship he intends to have. Since he was the one who ended that relationship he can't forget, he feels he's being punished for making the wrong choice, hence the song title. The music video portrays the man and woman passing by each other, which incites the man to follow the woman, the very one he can't get out of his mind. She's clearly aware of his following her, even stopping and watching him look for her at one point, leaving right as he notices her. They finally meet in an elevator, share a kiss, and then the man sitting in a room, blindfolded and with hands bound behind him. The woman teasingly removes the blindfold, leaving the man behind, both of them with small smiles on their faces.

The music video takes physical associations with punishment–blindfolds and bound hands–and ties them to the mental form of it, from the actions of the man, it seems he's rather into this game the two are playing, hoping for some type of reunion. He's naturally drawn to the woman, seeks her out by compulsion, adding to the punishment he feels The woman is harder to read; she's either interested in him or in making him suffer. But rather than following a strictly logical plot line, the music video was more focused on visualizing the sentiments presented in the lyrics. The man feels like he sees this woman everywhere because of the extent to which he wants to return to that previous relationship. But all those memories end in his punishment and lack of the one he wants.[6]