The Noite com Danilo Gentili

In 2008, during one of his presentations of the Clube da Comédia, a stand-up comedy show, Danilo Gentili was invited by Diego Barreto to make the segment Repórter Inexperiente on the new Band network show, Custe o Que Custar (CQC).[18] With success of the segment, Gentili became an official reporter of the show.[18]

In the next year, Gentili presented to Band direction a project of late-night talk show created by him and Alex Baldin, who at that time was the CQC head of script.[19][20][21][22] In this project, the show already had its name, Agora É Tarde, Ultraje a Rigor as the house band, and the comedians Léo Lins and Murilo Couto in the show cast.[19][20][21][22] To force the channel to air the show, Gentili demanded that the network record a pilot of the show as a condition for his contract renewal.[19][20][21][22][23] The station only allowed the pilot recording in 2010, and chose the producer Eyeworks, owner of CQC format, to produce the show.[19][20][21][22][23]

Agora É Tarde premiered on June 29, 2011, initially broadcast two times per week.[23][24] Seeing the success of the show, which greatly increased the network audience, the broadcast days have been increased, causing the show to be aired four days per week.[23][24]

In December 2013, Band was experiencing a financial restructuring, causing a decrease in the show run time, losing a day broadcast for a rerun of the show best moments, also decreasing the Agora É Tarde staff as a way to cut costs.[19][25][26] After receiving a proposal from SBT, where they would remove the limitations that Band placed on the show, the staff decided to accept it in a consensus decision.[19][27]

Even though he promised to leave Band to go to SBT along the other cast members, the narrator Marcelo Mansfield, refused to move to SBT, and decided to continue on Band.[19][20][21][28] Mansfield explained that chose to continue on Band because he never broke a contract during his career and he would not join the show cast without all its original formation.[29] Contrary to his own words, Mansfield remained on the show, which had comedian Rafinha Bastos as its new host.[30]

With the move to SBT, Band and producer Eyeworks began to treat them as enemies. Not having a narrator, since Mansfield remained on Band, Gentili chose the radio host Diguinho Coruja to replace Mansfield as the show narrator.[31] With the announcement of his hiring by SBT, Coruja was dismissed from the radio station Band FM, which belongs to the same owners of Band network, the Grupo Bandeirantes de Comunicação.[32] Band filed a lawsuit against Gentili, in which they demanded that the host returns to the station and also trying to prevent the debut of its show on SBT, also defining themselves as the creators of the show format.[19][33] The case was dismissed by the justice.[33]