The Republic of Tea

The Republic of Tea is a privately owned American tea company based in Larkspur, California, that makes and sells more than 350 varieties of teas throughout North America.[1] The Republic of Tea is known for packaging its loose teas and tea bags in tall, cylindrical tins. It was one of the first companies to offer varieties such as rooibos red tea, white tea, and tea seed oil to American consumers.[2]

The Republic of Tea
TypePrivate
IndustryBeverage
Founded1992 (1992)
in Novato, California, U.S.
FoundersMel Ziegler, Patricia Ziegler, Bill Rosenzweig
Headquarters
Larkspur, CA 94939
,
U.S.
ProductsLoose-Leaf Tea
Tea Bags
Tea-Related Products
OwnerRon Rubin
WebsiteRepublicofTea.com

History

The company was founded in 1992 by Mel Ziegler, Patricia Ziegler, and Bill Rosenzweig. The Zieglers are also known for co-founding Banana Republic and ZoZa.com.[3][4] In 1994, they sold the company to Ron Rubin, under whom The Republic of Tea has grown into a nationally recognized brand.[5] Rubin's son Todd Rubin joined the company in 2007[6] and succeeded his father as president in 2015. Ron Rubin currently serves as The Republic of Tea's Executive Chairman and Minister of Tea.[7] The Republic of Tea designates its employees as "ministers", its customers as "citizens", and its retail outlets as "embassies".[8]

Practices

The Republic of Tea's products are distributed through speciality retailers including Whole Foods Market and Williams Sonoma. They do not intend to expand to mass market retailers such as Costco and Walmart. The company prides itself on maintaining slow but steady growth and operating without any debt.[2][5]

The company supports sustainable agriculture. It sources several of its teas from biodynamic farms,[9] a form of alternative agriculture based on pseudo-scientific and esoteric concepts. It also produces Sonoma Teas, which are made from dried grape skins that would otherwise go to waste.[10] Prioritizing fair-trade and organic farms, the company emphasizes sustainability and the well-being of its sourcing regions and farmers. Their slogan, "Sip By Sip Rather Than Gulp by Gulp", promotes mindfulness in tea consumption. Rigorous testing is conducted at both tea garden sites and their packing facility in southern Illinois to ensure product safety. [11]

Both Ron and Todd Rubin have said that they are not interested in selling The Republic of Tea, despite a potential valuation as high as $125 million. Ron Rubin says he has always hoped his company would remain family-owned and private.[5]

References
  1. "Exclusive: California beverage company sets up office at Cortex". www.bizjournals.com. Retrieved 2018-09-26.
  2. Burke, Katie (2017-08-10). "Living in The Republic of Tea: CEO Todd Rubin emphasizes the importance of smaller retailers". www.bizjournals.com. Retrieved 2018-09-26.
  3. "'Wild Company: The Untold Story of Banana Republic' by Mel and Patricia Ziegler". Retrieved 2018-09-25.
  4. Schawbel, Dan. "The True Story Behind the Banana Republic Brand". Forbes. Retrieved 2021-10-07.
  5. Say, My. "The 'Zentrepreneur': The Republic Of Tea Could Be Worth $125M, But Its Exec Is Still Not Selling". Forbes. Retrieved 2018-09-25.
  6. "40 Under 40 2016: Todd Rubin leads a premium tea empire at The Republic of Tea". www.bizjournals.com. 2016-03-10. Retrieved 2018-09-26.
  7. "A Family Succession at The Republic of Tea". Business Wire. 2015-05-01. Retrieved 2018-09-26.
  8. Levin-Epstein, Amy (2012-01-25). "Morpheus, Pea Brain, Big Cheese: 13 crazy corporate titles". CBS News. Retrieved 2018-10-04.
  9. Chhabra, Esha (2017-03-05). "Biodynamic farming is on the rise – but how effective is this alternative agricultural practice?". the Guardian. Retrieved 2018-10-04.
  10. Carpenter, Murray (2015-12-01). "Cascara 'Tea': A Tasty Infusion Made From Coffee Waste". NPR.org. Retrieved 2018-10-04.
  11. "The Republic of Tea Review - The Nutrition Insider". thenutritioninsider.com. 2023-05-26. Retrieved 2023-09-04.
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