The Right Stuff (dating web site)

The Right Stuff is a dating service in New Jersey, in business since 1993.[1][2] Membership is international, and limited to single students, graduates, and faculty, of medical schools,[3] and of select universities and colleges.[1] TIME Magazine mentioned it in a review of dating services, saying, "If you’re highly educated and seeking a highly educated partner, Right Stuff Dating ('The Ivy League of Dating') may be right for you."[4] According to the Right Stuff web site, as of 2015, there are about 4,900 members, and 310 couples have met and married through the site.[5]

This article is about the online dating service for graduates of competitive universities. For the dating app for conservatives, see The Right Stuff (dating app). For other uses, see The Right Stuff.
The Right Stuff
Type of site
Online dating service
Ownerprivately held
URLRightStuffDating.com
CommercialYes
RegistrationRequired for membership

History and membership

The Right Stuff conducted business via paper and United States postal service beginning in 1993.[3] It advertised in magazines such as The New Yorker, Boston, New York,[6] Chicago, and Philadelphia magazines, similar publications in Washington D.C., and California, and university alumni magazines for the target universities.[3][7] The Right Stuff went to the web in 1997.[8]

Originally, membership was limited to affiliates of Ivy League, the Seven Sisters, MIT, Duke, Northwestern, Stanford, Berkeley, Chicago, and Johns Hopkins.[7] Over time, the list of eligible universities has expanded to about 70 top-tier schools, and any medical school.[9][10]

Competing niche sites targeting high intelligence or graduates of elite universities have either closed entirely, no longer work with current browsers, or are otherwise essentially moribund. These include docdates.com, fastcupid.com, intellectconnect.com, ivydate.com, mymitra.com, and sweetongeeks.com.

Mechanics of site

As of July 2015, a six-month membership costs $75.00. The membership is discounted for full-time students, recent graduates, and residents of certain states.[11] The Right Stuff requires its members to provide proof of student, graduate, or faculty relationship to one of the listed universities or medical schools.[1][12]

New members submit two write-ups. The first is a short 35-to-50 word profile, which is visible to all members of the opposite sex. The second is an extended one-page biography that gives a more detailed description of the member's personality and preferences. Members are given web search access to the short 35-to-50 word profiles of other members. Based on that search, members may order one-page extended biographies for $3.10 each.[2][3][7][11] Members may initiate communication through an intra-site email system, which allows members to remain anonymous until they choose to reveal more.

References
  1. Samuels, Ryan (5 February 2002). "Online dating sites unite Ivy graduates". The Dartmouth. Retrieved 4 May 2015.
  2. Kadaba, Lini (11 December 1994). "An Elite Dating Service Promises Better Matches It Makes Matches Among Alums From Top Schools". The Philadelphia Inquirer. Retrieved 6 May 2015.
  3. Hodges, Jane (June 1996). "Looking for Mr. RightStuff" (PDF). Cornell Magazine. Retrieved 4 May 2015.
  4. Whitbourne, Susan Kraus (1 May 2012). "Are Online Dating Services a Waste of Money?". TIME Magazine. Retrieved 17 July 2015.
  5. "Right Stuff site, Former members". The Right Stuff. The Right Stuff. Retrieved 4 May 2015.
  6. "The Right Stuff". New York Magazine. April 1996. Retrieved 4 May 2015.
  7. Wallach, Van (7 February 1996). "The Right Stuff". Princeton Alumni Weekly. Retrieved 4 May 2015.
  8. Cowles, Henry M. (28 April 2005). "Choosing Dates with Diplomas". The Harvard Crimson. Retrieved 4 May 2015.
  9. Brown, Neil (January 2009). "The Mature Dating Game". Harvard Magazine. Retrieved 4 May 2015.
  10. "Right Stuff site, Schools". The Right Stuff. The Right Stuff. Retrieved 4 May 2015.
  11. "Right Stuff site, How it Works". The Right Stuff. The Right Stuff. Retrieved 4 May 2015.
  12. "Right Stuff site, How to Join". The Right Stuff. The Right Stuff. Retrieved 4 May 2015.

External sources
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