The Rocket (music magazine)

Bob McChesney, the magazine's founder and publisher, had been active as a salesman for the Seattle Sun, a weekly alternative newspaper that competed with the Seattle Weekly. Frustrated by the paper’s refusal to cover Seattle’s then-burgeoning music-scene, the Sun’s arts editor, Robert Ferrigno, and art director, Bob Newman, started The Rocket as a free supplement to the Sun, with its first issue appearing in October 1979. By April of the following year, Ferrigno, Newman and McChesney raised enough money to produce the issues of The Rocket on their own. Ferrigno would edit the publication from 1979–1982. Published on a monthly schedule, during that period The Rocket had articles about such bands as Patti Smith, The Blackouts, The Enemy, and The Jitters, (led by PK Dwyer.) Publisher McChesney insisted that the newspaper also cover major label arena bands, and Ferrigno and his writing staff reluctantly agreed to do so, but only if they could “trash them” in the articles.[1]

By January 1982, the magazine’s circulation had grown to 50,000 copies per month. The magazine managed to attract writers and cartoonists such as Jeff Christensen, Roberta Penn, Lynda Barry, John Keister, Wes Anderson, Charles R. Cross and Scott McCaughey. The editors and writers constantly attempted to cover only “fairly obscure alternative bands” in the local area, such as The Fartz, The Allies, The Heats/The Heaters, Visible Targets, Red Dress, and The Cowboys. Publisher McChesney continued to insist that “mainstream material” be given equal time.[2]

In April 1982,[3] Ferrigno quit the newspaper and Newman took over as editor. By the end of 1983, McChesney had also left. The Rocket continued to attract new writing talent, including Daina Darzin, Craig Tomashoff, Ann Powers, Jim Emerson, Gillian G. Gaar, Brent Lorang, Grant Alden, Peter Blecha, and Dennis Eichhorn. Matt Groening provided some cover art during this period. Bruce Pavitt began a monthly column called "Sub Pop U.S.A." devoted to the independent and underground music scene in Seattle and other parts of the U.S. Cover stars included The Young Fresh Fellows, who at the time of their Rocket feature had only performed live a dozen or so times. At the end of 1984, the newspaper printed a list of the “10 Hottest Northwest Bands”, which consisted of: Fastbacks, 54-40, D.O.A., Hosannah Choir, Girltalk, Ellipsis, Robert Cray Band, Metal Church, The Young Fresh Fellows, and The U-Men.[4]

In 1986, Cross became the paper’s editor and remained in that capacity until The Rocket’s demise. In the mid-1980s, heavy metal music developed a strong following in the Pacific Northwest, and the paper had cover stories on such bands as Slayer, Wild Dogs, Queensrÿche, and Metal Church. By 1988, that scene had pretty much faded, and The Rocket’s editorial focus shifted to covering the pre-grunge local alternative rock bands that were even then beginning to attract national attention. Long before any other publication took notice of them, Soundgarden and Nirvana became Rocket cover stars in 1988.[5] In December 1989, The Rocket celebrated its tenth anniversary by hosting a “Nine for the 90’s” concert with a mix of what the paper felt were Seattle’s most promising new bands, including Love Battery, The Posies, High Performance Crew, The Walkabouts, The Young Fresh Fellows, and Alice in Chains.[6]

In 1991, The Rocket introduced its Portland, Oregon edition, which generally simply mirrored the Seattle-version, with only the concert listing pages offering different contents. The following year, publication of the paper switched from monthly to bi-weekly frequency.

• "How The Rocket Fell To Earth" Experience Music Project Pop Conference Video Presentation
• https://seattlemag.com/reading-rocket/
• https://historyoftherocket.wordpress.com/
• https://www.seattlestar.net/2012/10/october-31-1979-launching-the-rocket/
• https://www.historylink.org/File/3588
• https://therocketseattle.com/